PUBLIC RELATIONS PRACTIES

PRP552

Course Code: PRP552
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Students will understand the Public Relations concept and nature, as well as its role in a complex society,
Students will be able to analyse different PR situations,
Students will be able to develop PR strategies

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

Students will understand the Public Relations concept and nature, as well as its role in a complex society,

Course Contents

WEEK	TOPICS
1^st Week	Introduction: The scope of the course
2^nd Week	Modern and postmodern approaches to public relations
3^rd Week	Modern and postmodern approaches to public relations
4^th Week	Public relations in the World : Historical background and practices
5^th Week	Public relations in Turkey: Historical background and practices
6^th Week	Public relations industry
7^th Week	Media and public relations industry
8^th Week	Mid-term
9^th Week	Internal public relations
10^th Week	Marketing public relations, sponsorship
11^th Week	Crise, reputation, event and agenda management
12^th Week	Social responsibility
13^th Week	"Digital" public relations
14^th Week	General evaluation

Recommended or Required Reading

Clark, Cynthia E. (2000) "Differences Between Public Relations and Corporate Social Responsibility: An Analysis". Public Relations Review. 26(3):363-380
Cutlip, Center ve Broom G. (1994) Effective Public Relations. Prentice Hall: New Jersey
Çekirge Paksoy, Arzu (1999) Türkiye'deki Halkla İlişkiler Uygulamaları. Rota: İstanbul.
Hendrix, Jerry A. (2001) Public relations cases. Wadsworth: Belmont.
Kazancı, Metin (2006) Kamuda ve Özel Sektörde Halkla İlişkiler. Turhan: Ankara.
Kendall, Robert (1996) Public relations campaign stratigies : planning for implementation Longman: New York.
Keskin, Fatih ve Pınar Özdemir (der) (2009) Halkla İlişkiler Üzerine Disiplinlerarası Bir Alanın Yönelimleri. Dipnot: Ankara.
Kitchen, Philip J. (2002) Public relations : principles and practice. Thomson: London.
Okay, Ayla ve Aydemir Okay (2005) Halkla İlişkiler: Kavram, Strateji ve Uygulamaları
Der Yayınevi: İstanbul
Scott, David Meerman (2009) The new rules of marketing and PR : how to use news releases, blogs...John Wiley & Sons, Inc.: Hoboken, N.J.
Uysal, Birkan (1998) Siyaset Yönetim Halkla İlişkiler. TODAİE: Ankara.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	40
Total(%)		70
Contribution of In-term Studies to Overall Grade(%)		70
Contribution of Final Examination to Overall Grade(%)		30
Total(%)		100

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X	X	X
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	LO1	LO2	LO3
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K18	X	X	X
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K24	X	X	X