Information Package

Master's of Public Relations and Publicity without Thesis

PRP550

PUBLIC RELATIONS AND ART

Course Code
PRP550
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. gain theoretical knowledge about the fields of art.
  2. can correlate the works of art with the the period in which they were created.
  3. can understand the importance of art as a form of communication in understanding social issues.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe aim of this course is to examine the relationship between art and communication, to understand the birth of art as a form of communication, its processes and its importance in terms of communication studies, and to open its place for discussion. In this context, the course also aims to deal with the social effects of the main branches of art.
Course Contents
WEEK TOPICS
1st Week Meeting and Course Introduction.
2nd Week Relation between Art, Communication and Artistic Communication/ The Birth of Art and The History of Art (Ancient Greek, Medieval Art Concept, Gothic, Classicism, Baroque)
3rd Week The History of Art (Romanticism, Realism, Avant-garde Theory: Dadaism, Cubism, Kitsch, Pop Art)
4th Week Is Artwork a Communication Tool or a Commodity for Marketing?
5th Week Propaganda, Resistance and Manifestos as Artistic Communication Forms
6th Week Painting, Graffiti and Caricature
7th Week Dance as a Performative Art and Communication
8th Week Midterm
9th Week Literature and Communication
10th Week Opera - What We Want to Tell with Arabesque Music and Rap
11th Week Tragedies, The Relationship between Theater and Audience (B. Brecht and W. Shakespare)
12th Week Cinema and Photography
13th Week Sculpture, Architecture
14th Week Art: For Whom? Artist?: For Whom, According to What?
Recommended or Required ReadingArtun, A. (2018). Çağdaş Sanatın Örgütlenmesi, İstanbul: İletişim
Clark, T. (2017). Sanat ve Propaganda: Kitle Kültürü Çağında Politik İmge, Çev. Esin Hoşsucu, İstanbul: Ayrıntı.
Kuryel, A. ve Fırat, B. Ö. (der) (2015). Küresel Ayaklanmalar Çağında: Direniş ve Estetik, İstanbul: İletişim.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Attendance 1 15
Presentation of Article 1 15
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 1 80 80
Preparation for Final exam 1 65 65
Course hours 14 3 42
Preparation for Midterm exam 1 60 60
Laboratory (including preparation)
Final exam 1 3 3
Homework 1 50 50
Total Work Load303
Total Work Load / 30 (h)10.1
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3
K1 X
K2 X X
K3 X X
K4
K5
K6
K7 X X
K8
K9
K10
K11 X X
K12
K13
K14 X X X
K15 X X X
K16
K17
K18 X X
K19 X X
K20
K21 X X
K22 X X
K23 X
K24 X X X