Information Package
baskent.edu.tr

Master's of Public Relations and Publicity without Thesis

PRP540

THE DYNAMICS OF ORGANIZATIONAL CHANGES

Course Code
PRP540
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. The dynamics of organizational change,
  2. The problems that arise from the change,
  3. To solve those problems with the help of public relations.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe dynamics of organizational change.
Course Contents
WEEK TOPICS
1st Week Conceptual and historical basis of change
2nd Week Conceptual and historical basis of change
3rd Week Conceptual and historical basis of change
4th Week the basic dynamics of change
5th Week the basic dynamics of change
6th Week the effects of changes on organizations
7th Week Midterm
8th Week the resistance of organizations against change and reasons
9th Week the resistance of organizations against change and reasons
10th Week Adaptation to change and public relations
11th Week Adaptation to change and public relations
12th Week Removed reaction to change and public relations
13th Week Removed reaction to change and public relations
14th Week Removed reaction to change and public relations
Recommended or Required ReadingBOSTANCI, Naci (1990) Kültür ve Değişme, İstanbul: Hamle Yayın Dağıtım.
CANETTI, Elias (1998) Kitle ve İktidar, Çev. Gülşat Aygen, İstanbul: Ayrıntı Yayınları.
DRUCKER, F. Peter (1999) 21. Yüzyıl İçin Yönetim Tartışmaları, Çev. İ. B. Bahçıvangil ve G. Gorbon, İstanbul: İpsilon Yayıncılık.
KING, Nigel ve ANDERSON, Neil (1995) Innovation and Change in Organizations, London: Routledge.
KOÇEL, Tamer (1998) İşletme Yöneticiliği, İstanbul: Beta Basım Yayım Dağıtım.
KONGAR, Emre (1995) Toplumsal Değişme Kuramları ve Türkiye Gerçeği, İstanbul: Remzi Kitabevi.
KOTTER, John, P. (1996) Leading Change, Boston: Harvard Business School Press.
LESLY, Philip (1979) Lesly's Public Relations Handbook. New Jersey: Prentice-Hall.
MILLER, Alex ve DESS, Gregory G. (1996) Strategic Management, New York: The McGraw-Hill Companies, Inc.
ÖNCÜ, Ayşe (1982) Örgüt Sosyolojisi, Ankara: Turhan Kitabevi.
ROBBINS, Stephen P. (1986) Organizational Behavior: Concepts, Controversies, and Applications, New Jersey: Prentice-Hall.
SABUNCUOĞLU, Zeyyat ve TÜZ, Melek (1995) Örgütsel Psikoloji, Bursa: Ezgi Kitabevi.
SAĞLAM, Mehmet (1979) Örgütsel Değişme, Ankara: TODAİE Yayınları No: 185.
SARGUT, A. Selami (1994) Kültürlerarası Farklılaşma ve Yönetim, Ankara: Verso Yayıncılık.
SÖZEN, Ural (1980) Örgütlenme Kuramı: Karşılaştırmalı Bir İrdeleme, Ankara: İlk-San Matbaası.
STEERS, Richard M. ve BLACK, J. Stewart (1994) Organizational Behavior, New York: Harper Collins College Publishers.
VURAL, Sacide (1992) "Değişme ve İletişim" Amme İdaresi Dergisi Cilt 25, Sayı4
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Assignment 1 30
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22
K23
K24