LAW OF ADVERTISEMENT

LAW521

Course Code: LAW521
Semester: -
Theory+Practice: 3 + 0
ECTS: 7

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

At the end of the course the students are expected to be well informed about the topic of the course and will have the capacity to apply abstract legal rules to actual cases.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course aims at studying legal proceedings in Advertisement Law with regard to the European Law by studying ads in the Turkish Law under such headings as Unethical Competition, Consumers' Rights, Ads and Legal Regulations, Misleading Ads, Comparative Ads on Television, Ads of Certain Products, Commercial Sponsoring, Penalties in Consumers' Law and Auto-control

Course Contents

WEEK	TOPICS
1^st Week	Introduction to the contents of the course and a discussion of students' responsibilities for the course
2^nd Week	Topics to be discussed in Advertisement Law: Turkish Commercial Law.
3^rd Week	Turkish Commercial Law
4^th Week	The regulations concerning the Advertisement Law in the Turkish Commercial Law; Act 56 in particular.
5^th Week	Misleading Ads
6^th Week	Comparative Ads
7^th Week	TV Ads and Commercial Sponsoring
8^th Week	Advertisement of Food Products
9^th Week	Health Sector and Medical Advertisements
10^th Week	Advertising Tobacco and Alcoholic Drinks
11^th Week	Controlling Advertisements: Auto-control and the Advertisement Committee
12^th Week	Legal Penalties
13^th Week	A Study of Judgments in the related fields
14^th Week	A study of Judgement in the related fields

Recommended or Required Reading

Türk Ticaret Kanunu
T.C. Sanayi ve Ticaret Bakanlığı Rekabetin Korunması Genel Müdürlüğü: 4077 sayılı Tüketicinin Korunması Hakkında Kanun ve Uygulama Yönetmeliği, Reklam Mevzuatı.
Zakir Avşar / Müge Elden: Reklam ve Reklam Mevzuatı, Ankara 2004 (RTÜK yayını).

Sabih Arkan: Ticari İşletme Hukuku, 9. Bası, Ankara 2006 (Banka ve Ticaret Hukuku Araştırma Enstitüsü Yayını, Yayın Numarası: 404)

Celal Göle: Aldatıcı Reklamlara Karşı Tüketicinin Korunması, Ankara 1983 (Batider)

Özlem Güven: Tüketici Hukukunda Aldatıcı Reklamlar, Ankara 1996 (Uzmanlık tezi)

Emrehan İnal: Reklam Hukuku ve Aldatıcı Reklamlar, İstanbul 2000 (Beta)

Hamdi Pınar: Das Recht der Werbung in der Türkei im Vergleich zum deutschen und europaischen Recht, Frankfurt am Main 2003.

Fatma Özyurt: Ticari Reklam ve İlanlarda Karşılaştırma ve Kötüleme, Ankara 2004 (Uzmanlık tezi).

Savaş Bozbel: Mukayeseli Hukukta ve Türk Hukukunda Karşılaştırmalı Reklam Hukuku, Ankara 2006 (Seçkin).

Hamdi Pınar: Reklam Hukukunun Esasları, Prof. Dr. Turgut Akıntürk'e Armağan, İstanbul 2007.

Robert B. Ekelund Jr. / Davis S. Saurman: Reklam ve Piyasa Süreci, Ankara 1999 (Liberte).

John Gray: İfade Hürriyeti Herkese Serbest Reklama Yasak Öyle mi?, Ankara 2003 (Plato).

Judith Williamson: Reklamların Dili, Ütopya Yayınevi, Ankara 2001.

Müge Elden/Özkan Ulukök/Sinem Yeygel: Şimdi Reklamlar...., İletişim, İstanbul 2005.

Planned Learning Activities and Teaching Methods

Lecture
Presentation
Other

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Other	1	60
Total(%)		100
Contribution of In-term Studies to Overall Grade(%)		100
Contribution of Final Examination to Overall Grade(%)		0
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	2	2
Preparation for Quiz
Individual or group work	14	4	56
Preparation for Final exam	14	4	56
Course hours	14	4	56
Preparation for Midterm exam	7	3	21
Laboratory (including preparation)	14	1	14
Final exam	1	2	2
Homework	1	2	2
Total Work Load			209
Total Work Load / 30 (h)			6.96
ECTS Credit of the Course			7

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1
K1	X
K2	X
K3	X
K4	X
K5	X
K6	X
K7	X
K8	X