analyse the principles of economics pragmatically.
apply the principles of economics to the problems in daily routine of business life.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
Course Description
This course aims to enable students to have knowledge about basic concepts, approaches, processes, and problems in the field of managerial economics, to be able to apply the principles of economics to the problems in daily routine of business life.
Course Contents
WEEK
TOPICS
1st Week
Economics From A Manager's Viewpoint : Efficiency in Wealth Creation
2nd Week
Benefits,Costs, And Decisions
3rd Week
Investment and Profitability of Investment
4th Week
Simple Pricing
5th Week
Economies of Scale and Scope
6th Week
Understanding Markets and Industry Changes
7th Week
Strategy: The Quest to Keep Profit From Eroding
8th Week
Foreign Exchange,Trade,And Bubbles
9th Week
Direct and Indirect Price Discrimination
10th Week
Making Decisions Under Uncertainy
11th Week
Auctions
12th Week
Getting Employees to Work In The Firm's Best Interest
13th Week
Getting Divisions to Work In The Firm's Best Interest
14th Week
Recommended or Required Reading
Managerial Economics, International Edition, 3rd Edition
Luke M. Froeb; Brian T. McCann; Michael R. Ward; Mike Shor
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
40
Assignment
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)