| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- will learn the concepts of perception, learning, motivation, self, attitude.
- will learn the process of consumers buying decision process.
- will learn the methods of buying used in persuasion of consumers.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to consumer behaviors |
|
2nd Week |
Perception and learning |
|
3rd Week |
Motivation, values, self |
|
4th Week |
Personality and life styles |
|
5th Week |
Attitudes and environmental interaction |
|
6th Week |
Decision making, purchasing, and consuming |
|
7th Week |
Quality perceptions |
|
8th Week |
Quality awareness |
|
9th Week |
Mid-term exam |
|
10th Week |
Household decision making |
|
11th Week |
Subcultures and social classes |
|
12th Week |
Religion and ethnic group |
|
13th Week |
Consumers and cultures |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Solomon, Michael R. (2002). Consumer Behaviour: Buying, Having and Being International. 5. basım. Prentice Hall |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Problem Solving
- Practice
- Other
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
35 |
| Assignment |
2 |
15 |
| Quiz |
2 |
15 |
| Total(%) |
|
65 |
| Contribution of In-term Studies to Overall Grade(%) |
|
65 |
| Contribution of Final Examination to Overall Grade(%) |
|
35 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
2 |
4 |
8 |
| Individual or group work |
14 |
14 |
196 |
| Preparation for Final exam |
1 |
20 |
20 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
2 |
6 |
12 |
| Total Work Load | 302 |
| Total Work Load / 30 (h) | 10.06 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
