| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know the concepts of perception, learning, motivation, self, attitude
- Has information about individual decision-making types
- Consumers know the buying decision process
- Know the methods used to convince consumers to buy
- It has information about the factors that affect the procurement
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | Consumer Behavior is an interdisciplinary field that encompasses areas such as psychology, marketing, communication, and sociology. Within the scope of this course, we aim to teach our students topics related to consumer behavior and consumption markets, focusing on the aspects that influence consumer behavior within the specified multidisciplinary structure. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introducing the course and introduction, introduction to consumer behaviors |
|
2nd Week |
General Concepts |
|
3rd Week |
Characteristics of Consumer Behavior |
|
4th Week |
Place of Consumer Behavior in Marketing |
|
5th Week |
Psychological Factors, Learning |
|
6th Week |
Memory and Motivation |
|
7th Week |
Involvement and Perception |
|
8th Week |
Midterm Exam |
|
9th Week |
Attitude, Emotion and Personality |
|
10th Week |
Self Concept and Life Style |
|
11th Week |
Reference Groups and Family |
|
12th Week |
Voice of Mouth |
|
13th Week |
Social Class and Culture |
|
14th Week |
Consumer Purchasing and Post-Purchase Behaviors |
|
| Recommended or Required Reading | Yavuz ODABAŞI. Tüketici Davranışı. 22.Baskı, Mediacat Yayınları |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
30 |
30 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 128 |
| Total Work Load / 30 (h) | 4.26 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
