| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Learn mission and vision concepts.
- Learn the strategic management process.
- Have information about reengineering and organizational structure.
- Make corporate analysis.
- Learn about leadership and business ethics.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course covers the fundamental concepts of strategic management, strategic management processes, and strategy development approaches in businesses. The course includes the strategic management process, strategic vision, goal setting, industry and competitive analysis, SWOT analysis, competitive advantage, and basic strategies. In addition, functional strategies, corporate strategies, strategic management functions, competitive strategies, core competencies, reengineering, organizational structure, business ethics, and strategic leadership are discussed. The primary objective is for students to understand strategic management processes and gain competence in analyzing strategy development approaches. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Concepts and techniques of strategic management, strategic management process. |
|
2nd Week |
Strategic vision, goals and developing strategy. |
|
3rd Week |
Industry and competition analysis |
|
4th Week |
Company situation analysis (SWOT analysis) |
|
5th Week |
Strategy and competitive advantages. |
|
6th Week |
Organizational mission and vision |
|
7th Week |
Basic strategies |
|
8th Week |
Midterm |
|
9th Week |
Operational, business and corporate level analysis |
|
10th Week |
Functions of strategic management |
|
11th Week |
Competitive strategy |
|
12th Week |
Core competencesi reengineering and organizational structure |
|
13th Week |
Business ethics and international business ethics standards |
|
14th Week |
Strategic leadership |
|
| Recommended or Required Reading | Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
5 |
5 |
| Total Work Load | 128 |
| Total Work Load / 30 (h) | 4.26 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
