| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Identifies complex communication problems.
- Analyzes strategic management processes.
- Analyzes a case study.
- Develops solution proposals based on research and evidence.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | |
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| Course Description | This course examines the role of human resources management in internal and external communication processes and its relationship with public relations activities. It covers topics such as employee communication, organizational culture, employee engagement, employer branding, corporate reputation management, crisis communication, and stakeholder relations. The course also evaluates the contribution of human resources practices to organizational communication strategies and the development of a positive corporate image. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Concepts of Vision, Mission, and Strategy |
|
2nd Week |
Strategic Management Process |
|
3rd Week |
Situation Analysis Stage |
|
4th Week |
Strategy Formulation and Development Stage |
|
5th Week |
Strategic Analysis in Public Relations |
|
6th Week |
Analysis of Organizational, Financial, Human Resources, and Marketing Factors |
|
7th Week |
Analysis of Economic, Technological, Political, Socio-Cultural Environments and Competition |
|
8th Week |
Midterm Exam |
|
9th Week |
Analysis of Natural Environmental Factors |
|
10th Week |
SWOT, PESTCOM, and PEST Analyses |
|
11th Week |
Campaign Strategy in Public Relations |
|
12th Week |
Communication Strategy |
|
13th Week |
Application Areas of Public Relations |
|
14th Week |
Risk Management and Issue Management |
|
15th Week |
Techniques Used to Measure Public Relations Outcomes |
|
| Recommended or Required Reading | Broom, G. M., & Sha, B.-L. (2013). Cutlip and Center?s effective public relations (11th ed.). Pearson. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
10 |
140 |
| Preparation for Final exam |
14 |
3 |
42 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
8 |
3 |
24 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
40 |
40 |
| Total Work Load | 287 |
| Total Work Load / 30 (h) | 9.56 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
