THE ROLE OF HUMAN RESOURCE MANAGEMENT IN PUBLIC RELATIONS

HRE537

Course Code: HRE537
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Demonstrates the ability to identify and analyze complex communication problems within organizational contexts.
Demonstrates the ability to analyze strategic management processes and their implications for organizations.
Demonstrates the ability to analyze and evaluate case studies using relevant theoretical frameworks.
Develops solutions based on research findings and empirical evidence.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This graduate-level course examines the public relations role of Human Resource Management (HRM) within the context of organizational communication, corporate reputation, and stakeholder relationships. The course covers employee communication, internal public relations, employer branding, organizational culture, employee engagement, corporate reputation management, crisis communication, stakeholder management, and strategic communication processes. Students develop the ability to analyze the impact of HR practices on internal and external communication processes and design strategies to enhance employee experience, organizational reputation, and corporate relationships. The course emphasizes the strategic role of human resource management not only in managing employees but also as a key actor in organizational communication and reputation management.

Course Contents

WEEK	TOPICS
1^st Week	Concepts of Vision, Mission, and Strategy
2^nd Week	Strategic Management Process
3^rd Week	Situation Analysis Phase
4^th Week	Strategy Formulation and Development Phase
5^th Week	Strategic Analysis in Public Relations
6^th Week	Analysis of Organizational, Financial, Human Resource, and Marketing Factors
7^th Week	Analysis of Economic, Technological, Political, Socio-Cultural Environments and Competitive Factors
8^th Week	Midterm Examination
9^th Week	Analysis of Natural Environmental Factors
10^th Week	SWOT, PESTCOM, and PEST Analyses
11^th Week	Campaign Strategy in Public Relations
12^th Week	Communication Strategy
13^th Week	Application Areas of Public Relations
14^th Week	Risk Management and Issue Management
15^th Week	Techniques Used for Measuring Public Relations Outcomes

Recommended or Required Reading

Silverman, D. A., & Smith, R. D. (2024). Strategic planning for public relations. Routledge.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	50
Other	1	50
Total(%)		100
Contribution of In-term Studies to Overall Grade(%)		100
Contribution of Final Examination to Overall Grade(%)		0
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	10	140
Preparation for Final exam	14	3	42
Course hours	13	3	39
Preparation for Midterm exam	8	3	24
Laboratory (including preparation)
Final exam	1	1	1
Homework	1	40	40
Total Work Load			287
Total Work Load / 30 (h)			9.56
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1	X	X	X	X
K2			X	X
K3	X	X	X	X
K4	X	X	X	X
K5	X	X	X	X
K6	X	X	X	X
K7				X
K8	X	X
K9	X	X	X	X