| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 3 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Gain an ability to make SWOT analysis
- Gain an ability to create the vision and mission
- Gain an ability to determine the strategic goals and strategy
- Gain an ability to choose the appropriate strategy for the situation
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course introduces principles of strategic management, SWOT Analysis, vision, mission, and values, goal-setting, strategy-setting, policy deployment, determining of indicators, balanced scorecard and hoshin planning. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to strategic management |
|
2nd Week |
Strategic management process |
|
3rd Week |
External analysis (SWOT) |
|
4th Week |
Internal analysis (SWOT) |
|
5th Week |
Vision and goal-setting |
|
6th Week |
Strategy-setting |
|
7th Week |
Strategy application and control |
|
8th Week |
Midterm |
|
9th Week |
Balanced Scorecard |
|
10th Week |
Balanced Scorecard |
|
11th Week |
Hoshin planning |
|
12th Week |
Management by objectives |
|
13th Week |
Case studies |
|
14th Week |
Case studies |
|
| Recommended or Required Reading | Miller, A. (1996) Strategic Management, The McGraw-Hill Companies |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
20 |
| Attendance |
1 |
10 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
