Information Package

Master's of Visual Communication Design without Thesis

GİT509

ART AND DESIGN CULTURE

Course Code
GİT509
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. It analyzes the historical evolution of art and design (the transition from modernism to postmodernism and digital culture) through the lens of sociological, philosophical, and technological shifts.
  2. It analyzes visual cultural products and design practices through a critical lens in the context of semiotics, gender, and postcolonial theories.
  3. By questioning the ecological, ethical, and ideological dimensions of design (the culture industry, greenwashing, planned obsolescence), it develops speculative arguments regarding social issues.
  4. It discusses the ontological effects of current technological developments?such as artificial intelligence, new media, and posthumanism?on the practices of visual production and exhibition.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionThis course aims to examine how art and design have evolved over time and how they generate meaning within social and cultural contexts. Moving beyond traditional aesthetic and form-focused narratives of art history, it offers a critical, ontological, and sociological perspective on contemporary art and design practices through concepts such as consumer society, semiotics, digitalization, identity politics, and the ecological crisis.
Course Contents
WEEK TOPICS
1st Week Introduction to Art and Design Culture: Visual Communication Design as an Interdisciplinary Field. The historical evolution of the concepts of ?Art,? ?Design,? and ?Culture,? and the blurring of their boundaries.
2nd Week Modernity and the Institutionalization of Design: The Industrial Revolution and the transformation of visual production. The Arts & Crafts Movement?s rebellion against machinery, the Bauhaus school, and debates on functionality versus aesthetics.
3rd Week Postmodernism and the Multiplication of Meaning The collapse of grand narratives: The transition from Modernism to Postmodernism. Pastiche, irony, deconstruction, and rule-breaking in architecture, graphic design, and art.
4th Week Visual Culture and Semiotics Reading Images: Ferdinand de Saussure and Roland Barthes. Denotation, connotation, the production of meaning in advertising and design products, and the construction of myths.
5th Week Consumer Culture and the Culture Industry: Standardized culture from the perspective of the Frankfurt School. Jean Baudrillard and ?Simulacra and Simulation?: Sign value, the design of needs, and commodity fetishism.
6th Week Technology, New Media, and Digital Culture: The loss of art?s aura in the age of mechanical reproduction. The network society, digitization, interfaces, and the rise of new media art.
7th Week Midterm Evaluation Week
8th Week Gender, Identity, and the Body: Feminist art history and the deconstruction of the male gaze in design.
9th Week Globalization and Postcolonial Design: Center-periphery relations, cultural imperialism, and the homogenization of visual language. Decolonial design and debates on cultural appropriation.
10th Week Sustainability and Design Ethics: The responsibility of design in the era of the ecological crisis (Victor Papanek). Critique of greenwashing, planned obsolescence, and the culture of circular design.
11th Week Critical and Speculative Design: A design philosophy that ?asks questions? and provokes, rather than merely solves problems. Constructing alternative and dystopian future scenarios through the approaches of Dunne & Raby.
12th Week Curatorial Practices and Exhibition Culture: The ?White Cube? ideology. Museum and gallery spaces as a medium of communication and an instrument of hegemony. Exhibition design and the spatial construction of meaning.
13th Week Future Projections, Posthumanism Algorithmic aesthetics: Debates on creativity and authorship (copyright) in the age of Generative AI. Human-machine interaction and cyberculture.
14th Week End-of-Term Project and Essay Presentations
Recommended or Required ReadingTextbooks:

-Sanatın Kısa Öyküsü, Susie Hodge, Hep Kitap.
-Sanat Tasarım, Murat Yılmaz, Dorlion Yayınevi.
-Believing is Seeing: Creating The Culture of Art, Mary Anne Staniszewski, Peguin Publishing.
-Uygarlık Tarihinde Sanat ve Tasarım, Adnan Tepecik, Sistem Ofset.

Mandatory Reading List:

-Teknik Olarak Yeniden - Üretilebilirlik Çağında Sanat Yapıtı, Walter Benjamin, Zeplin Kitap.
-Modern Sanat, Nilüfer Öndin, Hayalperest Yayınevi.
-Modern Sanatın Felsefesi, Herbert Read, Hayalperest Yayınevi.
-Modern Sanattan Sonra, David Hopkins, Hayalperest Yayınevi.

Recommended Resources:

-Deneyim Olarak Sanat, John Dewey, VakıfBank Kültür Yayınları.
-Bunu Ben de Yaparım! T. Kittl ve Christian Saehrendt, Ayrıntı Yayınları.
-Sanat ve Toplum, Herbert Read, Hayalperest Yayınevi.
-Sanat ve Sanatçılar Üzerine, Sigmund Freud, Dorlion Yayınevi.
-Sanat/Siyaset: Kültür Çağında Sanat Ve Kültürel Politika, Ali Artun, İletişim Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Project
  • Report Preparation
  • Presentation
  • Other
  • Discussion
  • Questions/Answers
  • Problem Solving
Assessment Methods and Criteria
Quantity Percentage (%)
Assignment 1 50
Project 1 50
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework 1 20 20
Presentation (including preperation) 1 15 15
Project 2 20 40
Field Research 2 40 80
Article Presentation 3 25 75
Total Work Load300
Total Work Load / 30 (h)10
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
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