Information Package
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Program of Radio, Television and Cinema

PRP449

ADVERTISING PHOTOGRAPY

Course Code
PRP449
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know about the features of advertising photography.
  2. Identify and comprehend the process of taking advertising photograpyhy.
  3. Reinforce and expand their knowledge of shooting advertising photographs and films.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe photograph designed by the advertising narrative makes a vital contribution by embodying its message and increasing its effectiveness. Advertising photography to make its contribution as a visual material, it is imperative that the image be clearly perceived as well as emphasizing the suitability of the photography to serve the purpose rather than the artistic perfection. The course is based on this basic approach.
Course Contents
WEEK TOPICS
1st Week Course introduction.
2nd Week What is advertising? Areas covered by advertising photography.
3rd Week Creative Designer Photos and Fictional Photography Styles.
4th Week Application 1: Use of light in the studio
5th Week Application 2: Product photography / matte surfaces
6th Week Application 3: Product photography / glossy surfaces
7th Week Application 4: Product photography / creating composition
8th Week Product photography project evaluations
9th Week The development of fashion photography and examples
10th Week Application 5: Fictional portrait and fashion photography in the studio
11th Week Application 6: Location photography / Outdoor shooting
12th Week Application 7: Outdoor fashion photography / Editorial photos
13th Week Evaluating shots, preparing for printing, presenting
14th Week Use of Artificial Intelligence Applications in Advertising Photography / Project Evaluations
Recommended or Required ReadingPhotography Magazines: Afterimage , Aperture , American Photo , B&W Magazine , British Journal of Photography , Blind Spot , View Camera, Camera Austria, Camerawork, Colors, European Photography, LensWork, Nature Photographer, Outdoor Photography, PDN Photo District News, Photograph Guide.com , Photo Insider, Photo Life, Photographie Magazine, Petersen's PHOTOgraphic, PhotoMedia, PHOTO Techniques, Picture Magazine, Popular Photography, Portfolio, Practical Photography, Professional Photographer, Shots Magazine, Shutterbug Magazine, The Photo Review, Zoom Magazine, PC Photo Photography, Digital Photographer, Digital Camera, JPG Magazine, Fotoritim, Geniş Açı
Planned Learning Activities and Teaching Methods
  • Lecture
  • Project
  • Other
  • Presentation
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Practice 1 10
Project 1 40
Attendance 1 10
Other 1 10
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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