CORPORATE SOCIAL RESPONSIBILITY

PRP332

Course Code: PRP332
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Fatma Senem Güngör

Learning Outcomes

At the end of this course, the students;

By analyzing the complex problems faced by corporate leaders in developing corporate social responsibility programs, they will understand how this can be a source of competitive advantage.
Students analyzing the impact of corporate social responsibility initiatives on organizational culture?particularly as they relate to social issues?will work in teams to explore, through examples, how corporate strategy is shaped within this framework.
Will be able to understand, define and evaluate corporate social responsibility from a stakeholder point of view.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

Corporate social responsibility according to the definition made by the European Commission; it is a concept that businesses can integrate their social and environmental issues with their organizational activities and interactions with their social shares on a voluntary basis.The United Nations Conference on Trade and Development (UNCTAD) considers corporate social responsibility within the framework of how relevant enterprises are to the needs and objectives of a society.In order to understand the concept of corporate social responsibility correctly, the "stakeholder theory" will be emphasized first.Then, as a result of today's changes, it will be examined how businesses have changed their understanding of corporate social responsibility compared to the past and a number of new concepts and practices have emerged as a result of this change; work ethic, social supervision, ethical audit, social reporting, corporate citizenship.Companies that make corporate social responsibility a part of management not only gain economic gains, but also gain social dignity and gain value in institutions and brand image.In the course, a theoretical approach will be taken by showing various examples from both Turkey and the countries of the world.

Course Contents

WEEK	TOPICS
1^st Week	Formation of the Concept of Corporate Social Responsibility
2^nd Week	Scope and Limits of Corporate Social Responsibility
3^rd Week	Advantages and Disadvantages of Corporate Social Responsibility
4^th Week	Global Standards in Corporate Social Responsibility: European Union, World Health Organization, United Nations.
5^th Week	Consumer's View of Corporate Social Responsibility
6^th Week	Public Relations and Corporate Social Responsibility
7^th Week	Stakeholder Theory
8^th Week	Midterm Exam
9^th Week	Corporate Social Responsibility and Brand Relationship
10^th Week	Corporate Social Responsibility and Reputation Management
11^th Week	Corporate Social Responsibility and Crisis Management
12^th Week	Corporate Social Responsibility and Digital Communication
13^th Week	Corporate Social Responsibility and Civil Society Organizations
14^th Week	Socially Responsible Business Practices

Recommended or Required Reading

Philip Kotler & Nancy Lee, "Kurumsal Sosyal Sorumluluk"
Tuğçe Görel Boran, "Kurumsal Sosyal Sorumluluk: Türkiye'den Uygulama Örnekleriyle", Beta Yayıncılık
Murat Koçyiğit, "Halkla İlişkiler ve Kurumsal Sosyal Sorumluluk" Eğitim Yayınevi
Seçil Deren Van Het Hofc ve Sibel Hoştut, "Kurumsal Sosyal Sorumluluk: Kavramlar, Uygulama ve Örnekler", Nobel Akademik Yayıncılık
Ayşe Gedikçi Öndoğan, "Kurumsal Sosyal Sorumluluğun Kurumsal İtibara Etkisi", Hiperlink Yayınları

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Assignment	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	2	2
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	40	40
Course hours	14	3	42
Preparation for Midterm exam	1	40	40
Laboratory (including preparation)
Final exam	1	2	2
Homework	2	15	30
Total Work Load			156
Total Work Load / 30 (h)			5.2
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X	X	X
K2
K3	X		X
K4
K5
K6
K7
K8	X	X
K9	X	X
K10	X	X
K11		X
K12
K13	X	X	X
K14
K15	X	X	X
K16		X
K17	X	X	X
K18
K19
K20	X	X	X
K21
K22
K23
K24	X	X	X
K25

	LO1	LO2	LO3
K1	X	X	X
K2
K3	X		X
K4
K5
K6
K7
K8	X	X
K9	X	X
K10	X	X
K11		X
K12
K13	X	X	X
K14
K15	X	X	X
K16		X
K17	X	X	X
K18
K19
K20	X	X	X
K21
K22
K23
K24	X	X	X
K25

	LO1	LO2	LO3
K1	X	X	X
K2
K3	X		X
K4
K5
K6
K7
K8	X	X
K9	X	X
K10	X	X
K11		X
K12
K13	X	X	X
K14
K15	X	X	X
K16		X
K17	X	X	X
K18
K19
K20	X	X	X
K21
K22
K23
K24	X	X	X
K25

	LO1	LO2	LO3
K1	X	X	X
K2
K3	X		X
K4
K5
K6
K7
K8	X	X
K9	X	X
K10	X	X
K11		X
K12
K13	X	X	X
K14
K15	X	X	X
K16		X
K17	X	X	X
K18
K19
K20	X	X	X
K21
K22
K23
K24	X	X	X
K25