Information Package
baskent.edu.tr

Program of Radio, Television and Cinema

PRP324

ADVERTISING DESIGN II

Course Code
PRP324
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Will be able to create and produce an advertiesement campaign in accordance with the communication between advertiser and advertisement agency from the beginning to the end.
  2. Will learn visual communication.
  3. Can prepare advertisement drafts.
Mode of DeliveryFace to face
PrerequisitesYes(PRP323)
Recommended Optional Programme ComponentsNone
Course DescriptionThis course is designed to familiarize with the creative principles of advertising campaign process. For the final project, students work together as agency teams to present an effective advertising campaign for a specific product in competition for an account.
Course Contents
WEEK TOPICS
1st Week What is advertising campaign and what are the phases?
2nd Week Value chain of advertising campaigns
3rd Week Advertising campaigns by purpose and medium
4th Week Media related decision in advertising campaigns: Ambient, explicit, and covert forms
5th Week Phases of advertising campaigns
6th Week Brief, debrief, creative brief: Content and process
7th Week Midterm
8th Week A case study with a brief form provided by a known brand
9th Week Research and analysis in advertising campaign
10th Week Creative strategy
11th Week Transformation of advertising campaigns from traditional to digital
12th Week Digital targeting and measurement
13th Week Search engine advertising (SEM-SEO) and social media advertising
14th Week Content marketing
Recommended or Required ReadingBecer, Emre 1997. İletişim ve Grafik Tasarım. Ankara: Dost.
Gülsoy, Tanses. 1999. Reklam Terimleri ve Kavramları Sözlüğü. Adam Yayınları:İstanbul.
Elden, Müge 2003. Reklam Yazarlığı. İstanbul: İletişim.
Moriarty, Sandra E. 1991. Creative Advertising Theory and Practice. New Jersey: Prentice Hall.
Uçarlı, İsmet (ed) 2006. Kazananlar. 1. Effie Türkiye Reklam Etkinliği Yarışması/2005. İstanbul: Reklamcılık Vakfı Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 60
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam
Homework 1 60 60
Total Work Load154
Total Work Load / 30 (h)5.13
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X
K2 X X
K3 X
K4 X
K5 X X
K6 X X
K7 X X
K8 X
K9 X
K10 X X
K11 X X
K12 X X
K13 X
K14 X
K15 X
K16 X
K17 X
K18 X
K19 X
K20 X
K21
K22
K23 X
K24 X
K25 X