Information Package
baskent.edu.tr

Program of Public Relations and Publicity

PRP336

PUBLIC RELATIONS CAMPAIGNS

Course Code
PRP336
Semester
Sixth Term (Spring)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study3
SemesterSixth Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gain the ability to apply the theoretical knowledge in the field of public relations.
  2. Know public relations campaign creation processes.
  3. Analyzes public relations campaigns.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, public relations campaigns are defined as a communication and action strategy and examined as a process of strategic planning, analysis and management relevant to the public. From this point of view, it is aimed that students gain skills in public relations campaign implementation, develop solutions for problems that may arise and evaluate current campaigns.
Course Contents
WEEK TOPICS
1st Week Campaign Process: Research and Planning
2nd Week Campaign Process: Implementation and Evaluation
3rd Week Campaign Examples: Issue Management, Risk Management, Crisis Management
4th Week Campaign Examples: Marketing Oriented Public Relations, Corporate Advertising, Internal Public Relations
5th Week Campaign Examples: Sponsorship, Corporate Social Responsibility, Corporate Social Advocacy
6th Week Campaign Examples: Image Management and Reputation Management
7th Week Public Relations, Artificial Intelligence and Ethics
8th Week Campaign Presentations (Team Work)
9th Week Campaign Presentations (Team Work)
10th Week Campaign Presentations (Team Work)
11th Week Campaign Presentations (Team Work)
12th Week Campaign Presentations (Team Work)
13th Week Campaign Presentations (Team Work)
14th Week General Evaluation
Recommended or Required ReadingAydede, C. (2005). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Medicat.
Başok, N. ve Coşkun Değirmen, G. (2014). Proje Yönetimi: Halkla İlişkilerde Tutarlı, Özgün, Sürdürülebilir Uygulamalar. Ankara: Nobel.
Başok, N. ve Coşkun Değirmen, G. (2020). Teoriden Pratiğe Halkla İlişkiler Projeleri: Ödüllü Örnek Uygulamalar. Ankara: Nobel.
Güçdemir, Y. (2015). Sanal Ortamda İletişim: Bir Halkla İlişkiler Perspektifi. İstanbul: Derin Yayınları.
Kazancı, M. (2019). Kamuda ve Özel Kuruluşlarda Halkla İlişkiler. Ankara: Turhan Kitapevi.
Okay, A. ve Okay, A. (2016). Halkla İlişkiler: Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları.
Sezgin, M. ve Can, P. (2017). Halkla İlişkiler ve Kampanyalar: Küçük Ölçekli Kampanya Denemeleri. İstanbul: Kriter.
Topsümer, F., Elden, M. ve Yurdakul, N. (2018). Reklam ve Halkla İlişkilerde Hedef Kitle. İstanbul: İletişim.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Project
  • Presentation
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 60 60
Laboratory (including preparation)
Final exam 1 1 1
Homework 0 0 0
Total Work Load164
Total Work Load / 30 (h)5.46
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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