Information Package
baskent.edu.tr

Program of Public Relations and Publicity

PRP244

PUBLIC RELATIONS STRATEGIES

Course Code
PRP244
Semester
Fourth Term (Spring)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Understand public relations as a strategic management function.
  2. Knows the concepts and functioning of policy, strategy, tactics for the vision and mission of the relevant public in public relations practices.
  3. Know strategic public relations planning and evaluates practice examples.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, public relations is defined as a strategic management function and the functions that make up the strategic planning process are analyzed. Public relations strategies are examined on the axis of public relations practices, media and ethics discussion, and case studies.
Course Contents
WEEK TOPICS
1st Week Course Introduction
2nd Week Conceptual Discussion: Purpose, Objectives, Strategy, and Tactics
3rd Week Strategic Public Relations Management: Research
4th Week Strategic Public Relations Management: Planning
5th Week Strategic Public Relations Management: Implementation
6th Week Strategic Public Relations Management: Evaluation
7th Week Purpose-Driven Communication and Public Relations Strategies
8th Week Risk, Crisis, and Disaster Communication Strategies
9th Week Corporate Social Responsibility and Corporate Social Advocacy Strategies
10th Week Internal Reputation and Internal Public Relations Strategies
11th Week Silence and Inaction Strategies
12th Week Emotions in Public Relations Strategies
13th Week The Transformation of Strategies: Artificial Intelligence in Public Relations
14th Week General Evaluation
Recommended or Required ReadingBiber, A. (2012). Halkla İlişkilerde Teorik Bir Çerçeve. Ankara: VadiYayınları.
Biber, A. (2021). Halkla İlişkilerde Temel Kavramlar: Tanımlar Örnekler,Açıklamalar, Kaynaklar. Ankara: Nobel.
Göksel, A. B. (2021). Stratejik Halkla İlişkileR Yönetimi. Ankara: Nobel.
Göztaş, A. ve Topsümer, F. (2012). Stratejik Halkla İlişkilerYönetimi:Araştır- Planla- Uygula-Değerlendir. Ankara: Seçkin.
Holtzhausen, D. ve Zerfass, A. (2015). (ed.) The Routledge Handbook ofStrategic Communication. New York: Routledge.
Karakaya Şatır, Ç. (2020). Halkla İlişkiler'den Stratejik Halkla İlişkiler'e.Ankara: Nobel.
Karakaya Şatir, Ç., Erendağ Sümer, F. ve Gök Demir, Z. (2021). StratejikHalkla İlişkiler ve Uygulamaları. Ankara: Nobel.
Miskimmon, A., O'Loughlin, B. ve Roselle, L. (2013). Strategic Narratives:Communication Power and the New World Order. New York: Routledge.
Smith, R. D. (2013). Strategic Planning for Public Relations. New York:Routledge.
Uğurlu, S. (2015). (ed.) Günümüzde ve Gelecekte Stratejik Halkla İlişkilerYönetimi. İstanbul: Beta.
Weintraub Austin, E. ve Pinkleton, B. E. (2006). Strategic Public RelationsManagement: Planning and Managing Effective Communication Programs.New Jersey: Lawrence Erlbaum Associates.
Akçay, E. (2023). Halkla ilişkiler ve stratejik sessizlik: Kurumsal niyetler üzerine nitel bir analiz. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (51), 258-272.
Akçay, E. (2023). Halkla İlişkilerin sosyal bilimlerde yeniden konumlanışı: kurumsal sosyal sorumluluktan kurumsal sosyal savunuculuğa. İçinde Sosyal Bilimler Üzerine Araştırmalar- VIII, 1-24.
Çınarlı, İ. (2005). Risk iletişimi açısından SARS (Şiddetli akut solunum sendromu) salgını. Galatasaray Üniversitesi İletişim Dergisi, (2), 55-69.
Çınarlı, İ. (2016). Kriz İletişimi. İstanbul: Beta.
Ekmekçi, Z., & Akdağ, M. (2024). Halkla ilişkiler rollerinde anahtar bir kavram olarak kurumsal sosyal savunuculuk. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (53), 186-197.
Men, L. R. (2014). Internal reputation management: The impact of authentic leadership and transparent communication. Corporate reputation review, 17(4), 254-272.
ÖZGEN, İ. Ç. E. (2024). Dijital Halkla İlişkiler Aracı Olarak Algoritmalar ve Yapay Zeka. Social Sciences Studies Journal (SSSJournal), 7(91), 5227-5238.
Özgen, E., & Tiryaki, E. Y. (2024). Halkla İlişkiler Alanında Kullanılabilecek Yapay Zeka Destekli Araçlar Üzerine Bir İnceleme. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 12(1), 88-122.
Sancar, G. A. (2017). Aktivist Halkla İlişkiler Bağlamında WWF Dünya Saati Kampanya Örneği. Erciyes İletişim Dergisi, 5(1), 2-18.
Şanlı, H. K., & Bozkurt, E. (2023). Teoride ve Uygulamada Aktivist Halkla I?lişkiler: Toplum ve Toplumsal Deg?is?im ic?in I?letis?im. Ankara Üniversitesi İlef Dergisi, 10(1), 135-162.
Taşkıran, H. B. (2023). Afet İletişimi Nedir, Ne Değildir?. Yeni Medya, (14), 359-363.
Van der Meer, T. G., & Verhoeven, J. W. (2014). Emotional crisis communication. Public relations review, 40(3), 526-536.
Yeomans, L. (2007). Emotion in public relations: A neglected phenomenon. Journal of Communication Management, 11(3), 212-221.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Presentation
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 53 53
Course hours 14 3 42
Preparation for Midterm exam 1 53 53
Laboratory (including preparation)
Final exam 1 1 1
Homework 0 0 0
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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