Information Package
baskent.edu.tr

Program of Public Relations and Publicity

PRP242

MEDIA AND PUBLIC RELATIONS

Course Code
PRP242
Semester
Fourth Term (Spring)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Evaluate the theoretical and professional relationship between public relation practitioners and journalists.
  2. Gain the knowledge and skills about the tools and activities used for the media in the field of public relations.
  3. Know the digital technology discussions and evaluate them together with current methods and techniques in public relations activities.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course aims to examine the theoretical discussion and professional intersections and conflicts in the fields of public relations and journalism, and in this context, to reveal the professional roles and ethical responsibilities in both fields. From this point of view, the tools and activities used for the media in the field of public relations are discussed through practical examples. In addition, the importance of digital technology and its channels is emphasized in terms of keeping up with the current trends of public relations practitioners.
Course Contents
WEEK TOPICS
1st Week The Concepts of News, and News Values
2nd Week Types of News
3rd Week The Effects of Developments in Artificial Intelligence and Digital Technologies on Journalism
4th Week The Process of News Gathering, and News Sources
5th Week The Relationship Between Journalists and Public Relations Practitioners: Roles and Responsibilities
6th Week Public Relations Writing and Journalism: Creating News and Effective Messages
7th Week Tools Used in Public Relations and Media Relations: Press Release Features and Types
8th Week Midterm
9th Week Tools Used in Public Relations and Media Relations: Press Conferences, Press Trips, Media Kits (Press Files)
10th Week Tools Used in Public Relations and Media Relations: Press Articles, Interviews, Product Reports
11th Week Digital Media and Public Relations: Trends and Discussions
12th Week Public Relations and Journalism in Times of Crisis
13th Week Discussions on Practical Examples
14th Week Discussions on Practical Examples
Recommended or Required ReadingOkay, Aydemir ve Ayla Okay (2013). Halkla İlişkiler ve Medya. Derin Yayınları.
Eraslan Yayınoğlu, Pınar (2013). Gazetecilik ve Halkla İlişkiler Mesleği: Mücadele mi İş Birliği mi?. Turkmen Kitabevi.
Tekvar, Sırma Oya (2016). Yeni Medya ve Halkla İlişkiler. Karınca Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 15 15
Presentation (including preperation) 0 0 0
Research 5 5 25
Total Work Load166
Total Work Load / 30 (h)5.53
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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