Information Package
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Program of Public Relations and Publicity

PRP222

PUBLIC RELATIONS POLICIES

Course Code
PRP222
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows the conceptual, historical, and theoretical foundations of public relations in politics. Knows the conceptual, historical, and theoretical
  2. Explains the fundamental and current elements of the policy-making process.
  3. Learns the functional aspects of public relations policies and sector-specific differences, and applies them through teamwork.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionOrganizations not only need managerial policies but also need public relations and publicity policies. How to identify and constitute these policies, which steps to follow and how to implement those policies in a policy development process will be analysed within the scope of Public Relations and Publicity Policies.
Course Contents
WEEK TOPICS
1st Week Course Information (Topics and Scope)
2nd Week Fundamental Concepts in Public Relations Policies
3rd Week The Relationship Between Policy and Strategy in Public Relations
4th Week Strategic Planning in Public Relations
5th Week Proactive and Reactive Strategies in Public Relations
6th Week The Policy-Making Process in Public Relations: Issues and Crisis Management
7th Week Media Planning and Digitalization
8th Week The Policy-Making Process in Public Relations: Image and Reputation Management
9th Week Public Relations Policies in Private Sector Organizations
10th Week Public Relations Policies in Public Institutions
11th Week Public Relations Policies in Non-Governmental Organizations
12th Week Student Group Project Presentations
13th Week Student Group Project Presentations
14th Week General Evaluation
Recommended or Required ReadingBecerikli Yıldırım, S. (2008). ...ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara: Karınca Yayınları.
Broom, G. M. & Sha, B. (2013). Cutlip & Center?s Effective Public Relations. Pearson Education Inc.
Biber, A. (2012). Halkla İlişkilerde Teorik bir Çerçeve. Ankara: Vadi Yayınları.
Caywood, C. L., (1997). The Handbook of Strategic Public Relations and Integrated Communications. New York: McGraw-Hill.
Kazancı, M. (2013). Kamuda ve Özel Kesimde Halkla İlişkiler. Ankara: Turhan Kitabevi.
Okay, A. & Okay, A. (2014). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları.
Seitel, F. P. (2016). Halkla İlişkiler Uygulaması. (Çeviri Ed. Seda Mengü). Ankara: Nobel.
Yamanoğlu Aktaş, M. , Hızal Gençtürk, G. S. & Özdemir, B.P. (2013). Türkiye?de halkla ilişkiler tarihi: kurumsallaşma yılları 1960-1980. Ankara: DeKi.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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