| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Will be able to demonstrate visual literacy and creative design skills required by digital transformations in public relations and communication practices, and apply these skills to produce strategic and effective visual content.
- Will be able to integrate communication theories with practical applications in order to develop multidimensional and interactive strategies for public relations processes.
- Will be able to utilize digital tools and platforms to design and implement multidimensional, creative and innovative solutions in public relations and communication projects.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None. |
|---|
| Course Description | This course focuses on the integration of design into strategic communication processes within public relations practices. By examining the functional and conceptual dimensions of visual communication in the field of public relations, the course aims to enable students to plan communication campaigns with a holistic approach, considering both content and visual design. Throughout the course, students are introduced to fundamental design principles (such as color, typography, hierarchy, and spatial organization), and gain basic-level skills in producing digital visual materials using tools such as Adobe Illustrator, Canva, or similar software. The course integrates theoretical knowledge with practical application through current practices such as developing effective and appropriate visual language for different target audiences, creating corporate visual identities, and designing social media content. It also aims to foster creative content production within ethical and cultural contexts. Structured around applied projects, this course contributes to the development of students? professional competencies in public relations, particularly in the areas of visual communication and design. |
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| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction and the Role of Design in Public Relations: Course introduction and objectives; the role of design in public relations campaigns; analysis of successful and unsuccessful case studies. |
|
2nd Week |
Basic Design Principles I: Balance, alignment, proximity, repetition; simple composition exercises. |
|
3rd Week |
Basic Design Principles II: Contrast, use of negative space, unity; analysis of sample posters and social media posts. |
|
4th Week |
Week 4: Color Theory and Psychology: Color wheel, color harmonies; emotional and cultural meanings of colors. |
|
5th Week |
Fundamentals of Typography: Classification of typefaces; concepts of readability and hierarchy. |
|
6th Week |
Visual Hierarchy and Composition: Establishing visual priorities; user-centered design thinking. |
|
7th Week |
Types and Applications of Visual Content: Target audience analysis and appropriate content production for social media, brochures, press releases, invitations, etc. |
|
8th Week |
Introduction to Canva: Overview of Canva interface and basic tools; using and editing templates. |
|
9th Week |
Applied Design Exercises with Canva I: Creating simple social media posts; color and typography harmony. |
|
10th Week |
Applied Design Exercises with Canva II: Designing posters and flyers; adapting designs for various formats. |
|
11th Week |
AI-Supported Design Tools: Introduction to tools such as Midjourney, DALL-E, Adobe Firefly; examples of AI usage in design applications. |
|
12th Week |
Project Board Design: Concept and structuring of project boards; assignment of applied project topics. |
|
13th Week |
Presentation Techniques and Design: Use of visual language in presentations; slide design principles. |
|
14th Week |
Project Feedback and Evaluation: Providing feedback on student projects; course wrap-up. |
|
| Recommended or Required Reading | HARRIS, P., AMBROSE, G. (2012). Grafik Tasarımın Temelleri. Literatür, İstanbul.
BERGER, J. (1999). Görme Biçimleri, Metis Yayıncılık, İstanbul. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Project
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
1 |
10 |
10 |
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
15 |
3 |
45 |
| Preparation for Midterm exam |
1 |
8 |
8 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
3 |
6 |
18 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
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| Work Placement(s) | No |
|---|
