Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İLF330

HUMAN RESOURCES MANAGEMENT AND COMMUNICATION II

Course Code
İLF330
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Will have the knowledge of theoretical foundations of human resources management.will understand kinds of human resources management applications and how they are conducted.
  2. Will have the knowledge of personnel selection and classification procedures.can identify the link between personnel selection/ classification efforts and communication efforts.
  3. Will learn national, international, societal and intercultural dimensions of communication.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, the processes of recruiting and personnel selection in Human Resources Management are defined in accordance with the future working conditions of the communication faculty students. Processes, basic practices and the roles that communication graduates can take in some processes are discussed in order to contribute positively to the career development of students.
Course Contents
WEEK TOPICS
1st Week Meaning and Importance of Human Resources Management (HRM)
2nd Week Personnel Selection and Classification
3rd Week Job Analysis
4th Week Job Description Form
5th Week Personnel Selection and Assessment Tools
6th Week Communication in Orientation Process
7th Week Career Management and Communication
8th Week Career Management and Communication
9th Week Importance of Applicant Pool in Recruitment
10th Week Expanding Applicant Pool
11th Week HR oriented Marketing and Public Relations Campaigns (Business)
12th Week HR oriented Marketing and Public Relations Campaigns (Government Institutions)
13th Week Importance of Communication in HRM
14th Week General Evaluation
Recommended or Required ReadingBİNGÖL, D. (2010) İnsan Kaynakları Yönetimi, İstanbul: Kariyer Yayıncılık.
DeCenzo, David A. v.d. (2009) Fundamentals of Human Resource Management, Tenth Edition, Kendallville: Wiley.
HACKLEY, Chris (2005) Advertising and Promotion: Communicating Brands, London: SAGE Publications.
KAZANCI, Metin (1997) Kamuda ve Özel Sektörde Halkla İlişkiler, Ankara: Turhan Kitapevi.
LAET, M. (2007), Exploring Employee Relations, Second Edition, Oxford: Elsevier.
Sabuncuoğlu, Z. (2005) İnsan Kaynakları Yönetimi. Bursa: Alfa Aktüel Yayınevi.
Uyargil, C. v.d. (2008). İnsan Kaynakları Yönetimi. Üçüncü basım, İstanbul: Beta Yayıncılık.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Practice
  • Project
  • Other
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Attendance 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X X X
K2 X X X
K3 X X X
K4 X X
K5 X X X
K6 X X
K7 X X X
K8 X X
K9 X X X
K10 X X
K11 X X
K12 X X
K13 X X X
K14 X X X
K15 X X X
K16 X X X
K17 X X
K18 X
K19 X X
K20 X X X
K21 X X X
K22 X X
K23 X X X
K24 X X X
K25 X X X