Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İLF121

INTRODUCTION TO COMMUNICATION I

Course Code
İLF121
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Will learn the basic elements of media literacy,methods, media strategies and communication techniques.
  2. Will gain the necessary theoretical knowledge about the field.
  3. Will gain practical background competency for upcoming communication courses in the curriculum.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe basic concepts of media studies will be thought.
Course Contents
WEEK TOPICS
1st Week Explaining course content to students
2nd Week Why are communication and media studies important?
3rd Week Distinguishing between mainstream and critical communication studies.
4th Week Mainstream Communication Paradigm ? Impact Analysis
5th Week Mainstream Communication Paradigm ? Direct Impact (Claude Shannon and Warner Weaver)
6th Week Mainstream Communication Paradigm ? Two-Stage Impact (Paul Lazarsfeld and Elihu Katz)
7th Week Spiral of Silence (Elizabeth Neulle Neumann), Cultivation Analysis (George Gernber), Agenda Setting (Maxwell McCombs and Donald L Shaw) Audience Studies (Uses and Gratifications)
8th Week Liberal Communication Studies, Empiricism, Pragmatism, Positivism
9th Week Liberal Communication Studies, Empiricism, Pragmatism, Positivism
10th Week Chicago School (Robert Park)
11th Week Technology-Focused Communication Theories (Marshall McLuhan and Harold Innis)
12th Week Technology-Focused Communication Theories and Artificial Intelligence
13th Week Criticism of the Mainstream Communication Paradigm and General Assessment
14th Week Criticism of the Mainstream Communication Paradigm and General Assessment
Recommended or Required ReadingAlankuş, Sevda (der) (2004)Bağımsız İletişim Ağı: Ders Kitapları. 5 cilt İstanbul: BİA. (Z)
Atabek, N. ve E. Dağtaş (1998) Kamuoyu ve İletişim. Eskişehir: Anadolu Üniv. Yayınları. 283-308. (Z)
Barnard, Malcolm (2002) Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınları. (EK)
Bennett, Tony vd. (2006) New Keywords. London: Blackwell. (EK)
Burton, G. (1995) Görünenden Fazlası. Istanbul. Alan Yayınları. (EK)
Fiske, John (1996) İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat. (EK)
Güngören, Ahmet (2004). Sineantropos. İstanbul:Yol. (EK)
Hartley, John (20029 Communication, Cultural and Media Studies. New York: Routledge. (EK)
Lowery, S. ve M.de Fleur (1998) Milestones in Mass Communication Research.NY: Longman. (EK)
Mutlu, E. (1997) Iletişim Sözlüğü. Ankara: Ark Yayınları. (Z)
Oskay, Ü. (2001) İletişimin ABC'si. İstanbul:Der. (Z)
Türkoğlu, N. (2004) Toplumsal İletişim. İstanbul: Babil Yayınları. (Z)
Planned Learning Activities and Teaching Methods
  • Lecture
  • Problem Solving
  • Discussion
  • Report Preparation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 60 60
Laboratory (including preparation)
Final exam 1 1 1
Homework 14 1 14
Total Work Load178
Total Work Load / 30 (h)5.93
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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