Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İTA440

INTERACTION DESIGN II

Course Code
İTA440
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Know the Customer Experience (CX) processes. Using the interaction design process, ask real questions about customer experience problems, discover problems, create innovative ideas, produce solutions through design, and test the solutions produce. Learn sustainability by experiencing feedback.
  2. Learn how to make an effective presentation by presenting two term project both in a mini video clip and face to face.
Mode of DeliveryFace to face
PrerequisitesYes(İTA439)
Recommended Optional Programme ComponentsNone
Course DescriptionWithin the scope of this course, students, building upon the knowledge gained in the ITA439 Interaction Design I course, will be able to use human-oriented design basics and principles; learn to solve a product, service or social responsibility communication design problem in an interactive group work and to develop communication design products.
Course Contents
WEEK TOPICS
1st Week design 1 Handling Project Topic in terms of Customer Experience issue(s), output miro - What is Customer Experience (CX Customer Experience)? Case study examples to understand customer experience processes, general knowledge of customer segmentation by market and experience - Customer Experience The existence and importance of the problem, the feasibility and impact of the solution - Presenting the problem with numbers, data, graphs, emotional stories and quotes
2nd Week User Experience (UX). Customer Experience (CX) and User Interface Experience (UI). User Experience Process and Roles - Project management. Project Management Outputs and Tools - UX Research. UX Research Output and Tools - Innovation Design. Innovation Design Outputs and Tools - Interaction Design. Interaction Design Output and Tools - Optimization. Optimization Output and Tools - User Interface (UI). User Interface, Output and Tools - (Midterm 20 points)
3rd Week Project Implementation 02 -Brief Receiving Process. Starbucks Customer Experience and Mobile User Experience Problems. - Brief Components. User Experience Team and Customer. - Goals, Expectations, Constraints-Limits, Target Audience, Competitors
4th Week Project Implementation_03 Empathy Field Research Process. - An overview of the wide range Used in UX Research, - Benchmark, Card Grouping, Netnography field research within the scope of the brief
5th Week Project Implementation_04 Synthesis process of Empathy Field Research, via Miro - User Interviews, Persona / Proto Persona, Output indesign - Benchmark map, Output indesign - Netnography map, Output indesign - Creation of Card Grouping and App Navigation. Output illustrator - (Midterm 20 points)
6th Week Project Implementation_05 Identification Process. Identification of Problem/Problems - Empathy Map, Output indesign - Customer Journey Map. Output indesign
7th Week Project Implementation_06 Innovative Idea Generation Process via Miro - Affinity Map, Output miro screenshot
8th Week Project Implementation_07 Prototyping via Figma - Moodboard, Output photoshop - Stly guide, icon set, font set, image set, button set, Output illustrator
9th Week Project Implementation_08 Prototyping via Figma
10th Week Project Implementation_09 Prototyping via Figma
11th Week Project Implementation_10 Prototyping via Figma
12th Week Project Implementation_11 Testing Process via Figma - Each student prepares a case report on the solution of the Problem. Output word file - (Midterm 20 points)
13th Week Project Implementation_12 Testing Process via Figma - 3-minute filming of the application via loom - Mockup, Output photoshop.
14th Week Presentation 20 points
Recommended or Required ReadingBy IDEO.org The Field Guide to Human Centred Design Toolkit, 1st Edition 2015 ISBN: 978-0-9914063-1-9

(2004) Görsel iletişim ve grafik tasarım, İnkılap Yayınları.

DRAZE, D. and PALOUDA A. (2005) Design Studio: Integrating Art & Thinking, Prufrock Press.

BALDWIN J. and ROBERTS J. (2006) Visual Communication: From Theory to Practice, AVA Publishing.

ASPELUND K. (2006) The Design Process. Fairchild Pub.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Problem Solving
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 3 60
Attendance 1 20
Other 1 20
Total(%) 80
Contribution of In-term Studies to Overall Grade(%) 80
Contribution of Final Examination to Overall Grade(%) 20
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 3 1 3
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam 1 50 50
Course hours 14 3 42
Preparation for Midterm exam 3 1 3
Laboratory (including preparation)
Final exam 1 2 2
Homework 12 2 24
Total Work Load152
Total Work Load / 30 (h)5.06
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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