Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İTA322

ADVERTISING GRAPHICS

Course Code
İTA322
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know design processe, develope strategie
  2. Develope concept, make creative design
  3. Create communication design product
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course covers approaching advertising graphics as a communication design problem, designing advertising graphics product applications.
Course Contents
WEEK TOPICS
1st Week Course Description and Expectations
2nd Week Advertising Graphics and Target Audience
3rd Week Project Brief
4th Week Design Processes
5th Week Design Processes
6th Week Design Processes
7th Week Design Processes
8th Week MIDTERM
9th Week Project Brief
10th Week Design Processes
11th Week Design Processes
12th Week Design Processes
13th Week Design Processes
14th Week FİNAL
Recommended or Required ReadingAMBROSE, G. ve Harris P. (2012). Grafik Tasarımda Tasarım Fikri. Literatür Yayıncılık, İstanbul.
BECER E.(2015). İletişim ve Grafik Tasarım Dost Kitabevi.
DEMİRCİ, K. (2017) Reklam Dayatır, Reklamın Tarihsel ve İdeolojik Özelliklerine Bir Bakış: Ütopya Yayınevi
ELDEN, M., (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık.
ELDEN, M.,ULUKÖK, Ö. (2005). Şimdi Reklamlar. İstanbul: İletişim Yayınları.
GÜLSOY T., (1999). Reklam Terimleri ve Kavramları Sözlüğü. İstanbul:Adam Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Case Study
  • Problem Solving
  • Practice
  • Discussion
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Attendance 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 1 10 10
Individual or group work 14 3 42
Preparation for Final exam 1 20 20
Course hours 14 3 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 24 24
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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K15 X
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K17 X
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K20 X
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K23 X
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