Information Package

Program of Public Relations and Publicity

İTA321

CONCEPT DEVELOPMENT

Course Code
İTA321
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Learn creative thinking.
  2. Comprehends elements related to the brand/product/topic, evaluates them with a critical approach, and generates original ideas.
  3. Develops and applies original design concepts aligned with the product or topic.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course includes teaching methods of creative thinking, concept developing and producing ideas, and develop visual communication design projects using these methods.
Course Contents
WEEK TOPICS
1st Week Introduction: Explanation of course scope, goals, and objectives
2nd Week Concept development processes: Definitions and examples
3rd Week Design process: Information gathering
4th Week Design process: Creativity
5th Week Design process: Problem solving
6th Week Design process: Implementation / Application
7th Week Evaluation and discussion of project topics
8th Week Reporting and submission of project proposals in 3 different formats (written, visual, audio)
9th Week Production process and in-class work/evaluations
10th Week Production process and in-class work/evaluations
11th Week Production process and in-class work/evaluations
12th Week Production process and in-class work/evaluations
13th Week Production process and in-class work/evaluations
14th Week Project presentations
Recommended or Required ReadingFoster, J. (2005), Fikir Nasıl Bulunur? İstanbul: MediaCat Yayınları.

Fisk, P. (2010). Yaratıcı Deha, İstanbul: MediaCat Yayınları.

Yanık, O. (2007). Yaratıcılık, İstanbul: Beslenme Saati Yayınları.
Planned Learning Activities and Teaching Methods
  • Practice
  • Presentation
  • Discussion
  • Problem Solving
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Other 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 32 32
Laboratory (including preparation)
Final exam 1 3 3
Homework 1 2 2
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No
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