Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İTA221

TYPOGRAPHY

Course Code
İTA221
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know the historical peroids of typography
  2. Use typography as a visual element
  3. Create messages using solo typography
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe definition and historical development of typography will be investigated during this course. Letter anatomy, font families and using typography as a visual design element will be studied both theoretically and practically.
Course Contents
WEEK TOPICS
1st Week Introduction: Scope, objectives, and goals of the course.
2nd Week Writing and Language: Definition and history of typography, early alphabets, Gutenberg, cultural transmission of writing. Introduction to InDesign: Basic tools and interface, opening and saving files.
3rd Week The Industrial Revolution, the Victorian Era and modern movements, development of printing techniques, Art Nouveau, Bauhaus influences. Assignment 1: Creating a 24-hour font inventory (photographing fonts encountered in daily life)
4th Week Typography basics: Font characters and anatomy, font families and letterforms. Assignment 1: To be submitted via the Learning Management System.
5th Week Composition, hierarchy, emphasis, and grid systems in typography.
6th Week Midterm project assignment: Research and presentation on font designers.
7th Week Midterm project submission: PRESENTATION.
8th Week Midterm project submission: POSTER.
9th Week Words and Paragraphs: Point sizes, spacing (espas), letter spacing, word spacing, line spacing, paragraph and column spacing. Assignment 2: Poster design for a font and its designer using keywords.
10th Week Final project brief: Book cover design. Review of sample applications.
11th Week Establishing the relationship between text and visuals and using text: Page design, spacing, symmetry-asymmetry. Assignment 2: Submission via ÖYS.
12th Week Using typography in different forms: Outdoor, cinema, advertising, packaging, experimental typography, motion typography.
13th Week Artificial intelligence and typography applications: AI font generators, visual-text integrity, ethical debates.
14th Week Documentary: Helvetica.
15th Week Presentation of projects and feedback.
Recommended or Required ReadingAmbrose, G. ve Harris, P. (2012). Tipografinin Temelleri. İstanbul: Literatür Yayıncılık.
Becer, E. (2007). Modern Sanat ve Yeni Tipografi. Ankara: Dost Kitabevi.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Project
  • Presentation
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 4 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 0 0 0
Individual or group work 14 3 42
Preparation for Final exam 1 20 20
Course hours 14 3 42
Preparation for Midterm exam 1 12 12
Laboratory (including preparation)
Final exam 1 2 2
Homework 4 8 32
Total Work Load151
Total Work Load / 30 (h)5.03
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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