VISUAL MERCHANDISING AND WINDOW DISPLAY DESIGN

MTT459

Course Code: MTT459
Semester: -
Theory+Practice: 2 + 2
ECTS: 4

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Gain information about the historical development of the showcase and the basic concepts related to the subject.
Learn visual presentation techniques and how to design.
Can analyze applied showcase samples.
Can make showcase and in-store applications according to different design parameters.
Can design the showcase or the interior of the store according to corporate image, store concept, consumer behavior and design criteria.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Learning the basic principles of visual merchandising and showcase design. The importance of visual merchandising and showcase design in creating brand image. Making showcase design applications in line with certain concepts.

Course Contents

WEEK	TOPICS
1^st Week	Explanation of the course and its content.
2^nd Week	Purpose of Showcase Design
3^rd Week	Showcase Design Types and design parameters
4^th Week	Showcase Designer and Features
5^th Week	Factors Affecting Visual Theme in Showcase Design
6^th Week	Basic Principles of Showcase Design
7^th Week	Midterm
8^th Week	Basic Presentation Techniques in Showcase Design
9^th Week	Brand Image in Showcase Design
10^th Week	Colors in Window Design, Light ? Enlightenment, Material
11^th Week	Product Composition
12^th Week	Examination and analysis of samples
13^th Week	Theme selection and Research
14^th Week	Implementation and Evaluation

Recommended or Required Reading

Mun, D., 1981, Shops A Manual of Planning and Design, The Architectural Pres, London.
Pegler, M. 2006; Store Windows, Visual Reference Publications, New York
Soto, P. 2002; Shop Window Design, Loft Publications, Barcelona
Özgül Azaklı, M. (2021). Görsel Mağazacılık Perakendede Etkili Vitrin Tasarımı ve Mağaza İçi Sergileme Yöntemleri. İstanbul: Literatür Yayınları.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Practice
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Assignment	1	10
Attendance	1	10
Total(%)		60
Contribution of In-term Studies to Overall Grade(%)		60
Contribution of Final Examination to Overall Grade(%)		40
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	4	4
Preparation for Quiz	0	0	0
Individual or group work	10	2	20
Preparation for Final exam	1	10	10
Course hours	4	14	56
Preparation for Midterm exam	1	10	10
Laboratory (including preparation)	0	0	0
Final exam	1	4	4
Homework	8	2	16
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3	X	X	X	X	X
K4
K5
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12	X	X	X	X	X
K13		X		X	X
K14
K15	X	X	X	X	X
K16
K17		X	X	X	X
K18	X	X	X	X	X
K19	X	X	X	X	X
K20
K21

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3	X	X	X	X	X
K4
K5
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12	X	X	X	X	X
K13		X		X	X
K14
K15	X	X	X	X	X
K16
K17		X	X	X	X
K18	X	X	X	X	X
K19	X	X	X	X	X
K20
K21

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3	X	X	X	X	X
K4
K5
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12	X	X	X	X	X
K13		X		X	X
K14
K15	X	X	X	X	X
K16
K17		X	X	X	X
K18	X	X	X	X	X
K19	X	X	X	X	X
K20
K21

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3	X	X	X	X	X
K4
K5
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12	X	X	X	X	X
K13		X		X	X
K14
K15	X	X	X	X	X
K16
K17		X	X	X	X
K18	X	X	X	X	X
K19	X	X	X	X	X
K20
K21