| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Explain key concepts related to planning and policy.
- Discuss the importance of the Tourism Council decisions and Turkiye's tourism strategies.
- Recognize the organizational structure of the Ministry of Culture and Tourism.
- Evaluate the impact of tourism on regional development.
- Interpret supply sources in tourism.
- Assess the importance of demand in tourism.
- Explain pricing strategies in tourism.
- Describe the negative environmental impacts of tourism.
- Interpret the future of the tourism industry.
- Discuss the problems of the tourism industry.
- Express the socio-economic structure of tourism and its significance for the country.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course introduces key concepts of tourism policy and planning. Students will evaluate the Tourism Council decisions and Turkiye's tourism strategies and learn about the structure of the Ministry of Culture and Tourism. They will also examine the impact of tourism on regional development, supply-demand dynamics, pricing, and environmental effects. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Concepts related to planning and policy, and tourism policy |
|
2nd Week |
Tourism Council decisions and Turkey's tourism strategies |
|
3rd Week |
Structure and functioning of the Ministry of Culture and Tourism |
|
4th Week |
Macro planning of the tourism sector and regional examples |
|
5th Week |
Planning for tourism demand and supply |
|
6th Week |
Planning for promotional and demand-creating activities |
|
7th Week |
Planning for pricing activities |
|
8th Week |
Midterm exam |
|
9th Week |
Planning for transportation systems |
|
10th Week |
Sectoral human resources planning |
|
11th Week |
Sustainable tourism policies |
|
12th Week |
Chronic application issues in Turkish tourism planning |
|
13th Week |
Student presentations |
|
14th Week |
Student presentations |
|
| Recommended or Required Reading | Hall, C. M. (2008). Tourism planning: Policies, processes and relationships. Pearson education.
Demirkol, Ş., & Çetin, G. (2014). Turizm politikaları ve alternatif yönetim yaklaşımları. Sakarya, Türkiye: Değişim Yayınları. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
10 |
| Quiz |
2 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
2 |
5 |
10 |
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
15 |
15 |
| Total Work Load | 144 |
| Total Work Load / 30 (h) | 4.8 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
