HEALTH TOURISM

TBS440

Course Code: TBS440
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Assistant Professor Tuğba Şen Küpeli

Learning Outcomes

At the end of this course, the students;

Explain the concepts, characteristics, types, and development of health tourism.
Gain knowledge about marketing strategies in health tourism.
Understand patient expectations and service delivery within the scope of health tourism.
Analyze and evaluate health tourism in Turkiye.
Learn about health tourism practices worldwide.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course aims to provide students with knowledge about health tourism in the world and Turkiye, including spa and wellness tourism, thermal tourism, medical tourism, and elderly and disabled tourism.

Course Contents

WEEK	TOPICS
1^st Week	Concept of health tourism
2^nd Week	Health tourism market
3^rd Week	International sales and marketing strategies
4^th Week	Promotion and branding in health tourism
5^th Week	Patient expectations and satisfaction in health tourism
6^th Week	Assistance services in health tourism
7^th Week	Quality, safety, and risk in health tourism
8^th Week	Midterm exam
9^th Week	Legal and ethical issues in health tourism
10^th Week	Assistance services in health tourism
11^th Week	Turkiye's position and importance in health tourism: general framework and medical tourism
12^th Week	Turkiye's position and importance in health tourism: thermal tourism, disabled and elderly tourism
13^th Week	Research in the field of health tourism
14^th Week	Evaluations for future health tourism research

Recommended or Required Reading

Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği. (2010). Dünyada ve Türkiye'de sağlık turizmi: 2010 durum tespit raporu ve çözüm önerileri.

Hall, M. (2012). Medical tourism: The ethics, regulation, and marketing of health mobility. Taylor & Francis.

Hodges, J. R., Kimball, A. M., & Turner, L. (2012). Risks and challenges in medical tourism: Understanding the dynamics of the global market for health services. Praeger.

Lunt, N., Smith, R. D., Exworthy, M., Green, S. T., Horsfall, D. G., & Mannion, R. (2011). Medical tourism: Treatments, markets and health system implications: A scoping review. Organisation for Economic Cooperation and Development (OECD).

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	3	42
Preparation for Final exam	1	40	40
Course hours	13	3	39
Preparation for Midterm exam	1	20	20
Laboratory (including preparation)
Final exam	1	1	1
Homework
Total Work Load			143
Total Work Load / 30 (h)			4.76
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3
K4
K5	X	X	X	X	X
K6		X	X	X
K7	X	X	X	X	X
K8			X
K9