| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Define the concept of destination and analyze its role in the tourism sector.
- Understand the importance of the marketing function for destinations and gain knowledge of related practices.
- Evaluate the complexity of elements that constitute destination brands and analyze these components.
- Conduct resource analysis for destinations and develop solutions to potential issues encountered during tourism planning.
- Propose strategies to stakeholders on how to make a destination more attractive.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course emphasizes the importance of marketing in the context of destinations, helping students understand key considerations and application processes. The course places emphasis on marketing and branding strategies, raises awareness of challenges faced by destinations, and fosters critical thinking on potential solutions. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Definition and characteristics of a destination |
|
2nd Week |
The relationship between tourism and destination |
|
3rd Week |
Attraction elements of a destination and the marketing environment |
|
4th Week |
Sustainable destination resources |
|
5th Week |
Destination management, image, and branding |
|
6th Week |
Destination marketing |
|
7th Week |
Market segmentation and positioning |
|
8th Week |
Midterm exam |
|
9th Week |
Image as a destination marketing element |
|
10th Week |
Brand as a destination marketing element |
|
11th Week |
Destination brands and their characteristics |
|
12th Week |
Engaging stakeholders and creating social change |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Özdemir, G. (2013). Destinasyon Yönetimi ve Pazarlaması, Detay Yayıncılık: Ankara.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Project
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
25 |
| Project |
1 |
25 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Project |
1 |
30 |
30 |
| Total Work Load | 149 |
| Total Work Load / 30 (h) | 4.96 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
