| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Plan and organize events.
- Organize teamwork and the personnel involved in event presentation.
- Learn and evaluate the complexity of event management.
- Gain awareness of the development of the global event sector.
- Acquire event management skills.
- Learn event evaluation and reporting.
- Appreciate the strategic importance of marketing and sponsorship.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course will explain the growing significance of event and congress management, tracing its evolution from historical precedents to the current state of affairs. Students will learn strategic event management and planning through direct instruction and sample events, enabling them to manage an event from the idea stage to the evaluation stage. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Concepts of event and event management |
|
2nd Week |
Basic characteristics of an event |
|
3rd Week |
Importance and role of events and congresses in tourism, general terms |
|
4th Week |
Types of events |
|
5th Week |
Key factors in event classification and types of events |
|
6th Week |
Festivals, major gastronomy and tourism festivals |
|
7th Week |
Key factors in event planning: planning a national event |
|
8th Week |
Midterm exam |
|
9th Week |
Conceptualizing the event: stakeholders, host organization, sponsors, media, participants |
|
10th Week |
Risk and financial management analyses |
|
11th Week |
Financial management and reporting of events: implementation of national event communication plan |
|
12th Week |
Event presentation examples |
|
13th Week |
Event presentation examples |
|
14th Week |
Event presentation examples |
|
| Recommended or Required Reading | Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2023). Events management (4th ed.). Routledge.
Preston, C. (2012). Event marketing: How to successfully promote events, festivals, conventions, and expositions (2nd ed.). Wiley & Sons, Inc.
Öztaş, A., & Babacan, E. (2017). Etkinlik Yönetimi (2nd ed.). Detay Yayıncılık. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Practice |
1 |
20 |
| Presentation of Article |
1 |
15 |
| Total(%) |
|
65 |
| Contribution of In-term Studies to Overall Grade(%) |
|
65 |
| Contribution of Final Examination to Overall Grade(%) |
|
35 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Project |
1 |
25 |
25 |
| Total Work Load | 144 |
| Total Work Load / 30 (h) | 4.8 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
