| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Acquire knowledge about the technical, legal, and financial infrastructure of electronic commerce.
- Understand the use of information and communication technologies in basic business processes.
- Comprehend mobile commerce, e-commerce software, and the international, ethical, and social dimensions of e-commerce.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course examines the concepts and operations of electronic businesses, considering ethical and social dimensions. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Course introduction |
|
2nd Week |
Impact of communication and information exchange on commerce |
|
3rd Week |
History of the Internet |
|
4th Week |
Network and internet concepts |
|
5th Week |
Concepts of e-commerce |
|
6th Week |
E-business models |
|
7th Week |
E-marketing and advertising |
|
8th Week |
Midterm exam |
|
9th Week |
Characteristics and types of contracts established in electronic environments |
|
10th Week |
Benefits and challenges of e-commerce |
|
11th Week |
Security in e-commerce |
|
12th Week |
Consumer protection in e-commerce |
|
13th Week |
Case study |
|
14th Week |
Case study |
|
| Recommended or Required Reading | Lecture notes
Kienan, B. (2002). İşletmeler için çözümler e-ticaret (S. Özkaya, K. Öztürk ve O. C. Çırakoğlu, Trans.). Arkadaş Yayınları.
Kraemer, K. L., Dedrick, J., Melville, N. P., & Zhu, K. (2006). Global e-commerce: Impacts of national environment and policy. Cambridge University Press. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Presentation of Case Study |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
35 |
35 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
25 |
25 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Presentation (including preperation) |
1 |
20 |
20 |
| Total Work Load | 152 |
| Total Work Load / 30 (h) | 5.06 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
