CORPORATE COMMUNICATION AND CODES OF PROTOCOL

TBS101

Course Code: TBS101
Semester: -
Theory+Practice: 1 + 0
ECTS: 1

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Associate Professor Gülten Yurtseven

Learning Outcomes

At the end of this course, the students;

Understand and distinguish elements of communication and the communication process (message, target, source, noise, perception, feedback).
Recognize factors that create communication barriers, types of communication, organizational communication, and the importance of communication in business and for companies.
Understand the role of culture in communication and recognize intercultural communication differences.
Understand non-verbal, verbal, written, and electronic communication, distinguish each type, and recognize their importance for businesses and consumers.
Learn how to prepare a CV and the key points to consider during job interviews.
Understand marketing communication and its key components.
Comprehend public relations and crisis communication, their characteristics, and the actions required in crisis communication.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course examines the concept of communication, a mandatory function for every business. In the global world, workforce diversity and advanced technologies compel employees to engage in both internal and external, technological, and intercultural communication. The course addresses communication processes, considering types of communication, cultural differences, and technological innovations in marketing communication.

Course Contents

WEEK	TOPICS
1^st Week	Importance of communication, definition, communication process, communication barriers, types of communication, factors influencing and hindering communication
2^nd Week	Importance of communication, definition, communication process, communication barriers, types of communication, factors influencing and hindering communication
3^rd Week	Organizational communication: definition, importance, functions, types of organizational communication, factors that hinder communication in organizations
4^th Week	Perception and communication
5^th Week	Culture and communication
6^th Week	Non-verbal communication
7^th Week	Verbal communication, listening and speaking rules, anger management skills
8^th Week	Midterm exam
9^th Week	Written communication: importance, techniques
10^th Week	Written communication: importance, techniques
11^th Week	CV preparation
12^th Week	Electronic communication
13^th Week	Marketing communication, public relations, and crisis management
14^th Week	Marketing communication, public relations, and crisis management

Recommended or Required Reading

Lecture Notes

Additional References:
Güngör, N. (2018). İletişime giriş (Revised 5th edition). Siyasal Kitabevi.

Mısırlı, İ. (2004). Genel ve teknik iletişim (Expanded 2nd edition). Detay Yayıncılık.

Lahiff, J., & Penrose, J. M. (1997). Business communication strategies and skills. Prentice Hall.

Şakar, Ö., & Küçükaslan, N. (2003). Büro yönetimi ve iletişim teknikleri. Ekin Kitabevi.

Tutar, H., & Ayyıldız, F. (2008). Örnekleriyle mesleki yazışma ve rapor hazırlama teknikleri. Seçkin Yayıncılık.

Tengilimoğlu, D., & Tutar, H. (2003). Çağdaş büro yönetimi. Gazi Kitabevi.

Bovee, C., & Thill, J. (2011). Business communication today (11th edition). Pearson Education.

Shwom, B. G., & Snyder, L. G. (2011). Business communication. Pearson Education.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	5
Quiz	2	20
Total(%)		55
Contribution of In-term Studies to Overall Grade(%)		55
Contribution of Final Examination to Overall Grade(%)		45
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz	2	1	2
Individual or group work	14	1	14
Preparation for Final exam	1	3	3
Course hours	14	1	14
Preparation for Midterm exam	1	2	2
Laboratory (including preparation)
Final exam	1	1	1
Homework	1	1	1
Total Work Load			38
Total Work Load / 30 (h)			1.26
ECTS Credit of the Course			1

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5	LO6	LO7
K1
K2
K3
K4
K5
K6
K7
K8	X	X	X	X	X	X	X
K9