Information Package
baskent.edu.tr

Program of Tourism Management

TRZ405

ENTREPRENEURSHIP IN TOURISM INDUSTRY

Course Code
TRZ405
Semester
Seventh Term (Fall)
Theory+Practice
3 + 0
ECTS
6
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterSeventh Term (Fall)
ECTS6
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Learn entrepreneurship processes and strategies.
  2. Apply models and theories to practical project.
  3. Reflect upon models and own leadership style.
  4. Learn and understand theories of leadership.
  5. Understand the effects of social and cultural influences on entrepreneurship.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, the economic, legal, financial, behavioral, psychological, social, and cultural aspects of entrepreneurship will be examined, while leadership will be addressed as both an individual and societal process. The relationship between entrepreneurship and leadership will be evaluated, and factors influencing entrepreneurship will be discussed. Additionally, the historical development of entrepreneurship will be analyzed using examples from Turkiye and around the world.
Course Contents
WEEK TOPICS
1st Week Enterpreneur and enterpreneurship concept, factors effecting enterpreneurship
2nd Week Cases from Turkey
3rd Week Leadership behaviour and process
4th Week Leadership theories, leadership characteristics
5th Week Relationship between leadership and motivation, team building, communication and negotiation
6th Week Relationship between entrepreneurship and innovation and creativity process
7th Week Fundamentals of business models and project planning activities
8th Week Midterm exam
9th Week Strategic plan
10th Week Business plan
11th Week Marketing-financing plan
12th Week Organization plan and institutionalization
13th Week Relationship between international business and entrepreneurship
14th Week General evaluation
Recommended or Required ReadingMacMillan, A. (2007). Teach yourself entrepreneurship. McGraw Hill.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 38 38
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 15 15
Total Work Load179
Total Work Load / 30 (h)5.96
ECTS Credit of the Course6
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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