INTRODUCTION TO BUSINESS

TRZ110

Course Code: TRZ110
Semester: Second Term (Spring)
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Compulsory Course

Course Level

Bachelor's Degree

Year of Study

Semester

Second Term (Spring)

ECTS

Name of Lecturer(s)

Associate Professor Merve Öksüz Taner

Learning Outcomes

At the end of this course, the students;

Define the basic business concepts and functions of the business.
Gain knowledge about different business practices encountered in the international environment.
Define the concepts of international business.
Know the fundemantals of organization theory and organizational behaviour.
Know the general concepts about the marketing function.
Know fundemental concepts about production management.
Know general concepts about accounting and finance management.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course on the definition and functions of the business, management theories and behavior patterns in organizations, the basics of the marketing function, the basic functions of production management, the basic principles of accounting and finance functions, social responsibility practices in businesses and entrepreneurship are discussed.

Course Contents

WEEK	TOPICS
1^st Week	What is business? What are the basic functions of a business?
2^nd Week	Business environments, economic systems
3^rd Week	Types of businesses
4^th Week	Business in international environments
5^th Week	Organization theory
6^th Week	Organizational behaviour
7^th Week	Marketing I - Functions of marketing, introduction to marketing, product
8^th Week	Midterm exam
9^th Week	Marketing II - Promotion, place, pricing
10^th Week	Human resource management
11^th Week	Production and operations management
12^th Week	Accounting and finance management
13^th Week	Entrepreneurship and business plan
14^th Week	Social responsibility and ethics in Business

Recommended or Required Reading

Genel İşletmecilik Bilgileri, Doğan TUNCER, Doğan Yaşar AYHAN, Demet VAROĞLU,Siyasal Kitapevi, 3. Baskı, Ankara 2009
Understanding Business, William G. Nickels,James M. McHugh, Susan M. McHugh, McGraw-Hill, Sixth Ed, 2002
Business Essentials, Ronald J. Ebert, Ricky W. Griffin,Prentice Hall, Sixth Ed., 2002
İşletme Yöneticiliği, Tamer Koçel, Beta Yayınları, 2001

Planned Learning Activities and Teaching Methods

Lecture
Discussion

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	2	2
Preparation for Quiz
Individual or group work	14	2	28
Preparation for Final exam	1	40	40
Course hours	14	3	42
Preparation for Midterm exam	1	35	35
Laboratory (including preparation)
Final exam	1	2	2
Homework
Total Work Load			149
Total Work Load / 30 (h)			4.96
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5	LO6	LO7
K1	X	X	X	X	X	X	X
K2
K3
K4						X
K5
K6	X	X	X	X	X	X	X
K7
K8
K9