Information Package
baskent.edu.tr

Program of Exercise and Sport Sciences

SPS476

PUBLIC RELATIONS AND MARKETING IN RECREATION

Course Code
SPS476
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Differentiate the weakness and strengths of traditional marketing strategies.
  2. Develop marketing research programs for the organization.
  3. Develop and apply short term and long term strategic plans that are linked to selected market and rivalries.
  4. Understand the importance of public relations in recreational organizations.
  5. Know the conceptions of target marketing parts and strategies.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course gives basic knowledge and practical experience of marketing and public relations in recreation. It focuses on the main principles of service marketing and the reflections of public relations practices on recreational organizations. In this context, it examines processes such as the analysis of marketing concepts and methods, components of the marketing mix, effective marketing techniques, marketing of services, consumer behavior and public relations planning, within the framework of examples from the recreation and sports industry.
Course Contents
WEEK TOPICS
1st Week Marketing, Recreation and Sports Marketing: Basic Concepts
2nd Week Advances in Marketing Understanding
3rd Week Marketing Environment
4th Week Service Concept and Service Marketing
5th Week Marketing Components, Marketing Mix
6th Week Midterm Exam
7th Week Marketing Components, Marketing Mix
8th Week Personnel, Customer and Physical Evidence in Service Marketing
9th Week Demand and Capacity Management in Service
10th Week Consumer Behavior
11th Week Service Marketing and New Approaches
12th Week Midterm Exam
13th Week Sports Marketing, Marketing Communication and Sports
14th Week Student Presentations ? Marketing and Public Relations Plan
15th Week Student Presentations ? Marketing and Public Relations Plan
Recommended or Required ReadingGençer, R. T. (2003). Olimpik Pazarlama Programlarının Yarattığı Katkılar Üzerine Bir Değerlendirme.
İçöz, O. & Kozak, M. (2002). Turizm Ekonomisi: Turizmin Makro ve Mikro Ekonomik Etkileri. 2.Bası, Turhan Kitapevi, Ankara.
Yağcı, Ö. (2003). Turizm Ekonomisi. Detay Yayıncılık, Ankara.
Cheverton, P. (2004). Key Marketing Skills: Strategies, Tools & Techniques for Marketing Success. Kogan Page Limited.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 2 40
Project 1 30
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 1 15 15
Preparation for Final exam 1 20 20
Course hours 15 3 45
Preparation for Midterm exam 1 10 10
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load124
Total Work Load / 30 (h)4.13
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1
K2
K3 X X X
K4 X X X
K5 X X X
K6 X X X X X
K7 X X X X X
K8
K9 X X
K10 X
K11
K12