Information Package
baskent.edu.tr

Program of Visual Communication Design

GİT405

VISUAL COMMUNICATION PROJECT I

Course Code
GİT405
Semester
Seventh Term (Fall)
Theory+Practice
2 + 4
ECTS
8
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterSeventh Term (Fall)
ECTS8
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Identifies visual communication design problems through research and inquiry.
  2. Generates innovative and creative solution concepts for the identified design problems.
  3. Develops awareness regarding the conceptual, aesthetic, and academic maturity of the generated design ideas.
  4. Thinks systematically and evaluates alternatives among the developed solutions.
  5. Presents project proposals and drafts before a jury and peers, responds to questions and critiques, and produces revised solutions.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis is an advanced studio course where senior Visual Communication Design students blend the theoretical and practical knowledge acquired throughout their education with contemporary information and communication technologies, transforming it into a comprehensive and visionary graduation project. Students investigate today?s complex communication design challenges through an interdisciplinary approach and formulate human-centered, innovative, and sustainable solution strategies. Throughout the process, the conceptual, aesthetic, and academic foundations of design are interrogated using algorithmic thinking alongside agile and dynamic methodologies. Grounded in new-generation media ethics and social responsibility, the course equips students with digital storytelling and dynamic presentation techniques, preparing them for the professional industry and the future of design.
Course Contents
WEEK TOPICS
1st Week Course overview, objectives, outcomes, and project briefing; Project Research
2nd Week Brand Strategy: Brand Positioning Document
3rd Week Logo & Brand Identity Design
4th Week Signage System Concept Development and Icon Design
5th Week Print Advertising Campaign: Billboard, Poster, Brochure, and Print Media Design
6th Week Project Critiques
7th Week Midterm Exam
8th Week Digital Advertising Campaign: Social Media, Digital Banner Set, Website / Landing Page Design
9th Week Project Critiques
10th Week Corporate Promotional Video Design
11th Week Corporate Promotional Video: Short-Form Social Media Versions
12th Week Project Book Design: Print/digital process and portfolio book documenting the entire project
13th Week Project Critiques
14th Week Final Jury Presentation: 10 or 15 minute presentation deck for the jury
Recommended or Required ReadingThe course will be conducted using web resources, and a list of recommended access links (including up-to-date online training platforms and documentation) will be shared during lectures.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Project
  • Presentation
  • Questions/Answers
  • Problem Solving
Assessment Methods and Criteria
Quantity Percentage (%)
Project 1 40
Attendance 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 6 84
Preparation for Final exam 1 8 8
Course hours 14 6 84
Preparation for Midterm exam 1 1 1
Laboratory (including preparation)
Final exam 1 3 3
Homework
Presentation (including preperation) 1 8 8
Project 1 50 50
Total Work Load240
Total Work Load / 30 (h)8
ECTS Credit of the Course8
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X X X X X
K2 X X X X X
K3 X
K4 X X X
K5 X
K6 X X
K7 X X X
K8 X X
K9 X
K10 X X X X
K11 X X
K12 X X
K13 X X
K14 X X X
K15 X
K16 X
K17 X X X
K18 X X X X
K19 X X