ANTROPOLOGY, CULTURE AND VISUAL COMMUNICATION

GİT344

Course Code: GİT344
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Information about the theoretical debates in the field is obtained.
The anthropological-philosophical origins of conceptualizations such as modern, barbarian, primitive, indigenous, modern and progress are comprehended.
The effect of anthropological codes on art, aesthetics and visual culture is better understood.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Anthropology, which deals with human in its broadest aspects; The theory and applications are examined in the context of culture, structural linguistics and semiology. In this context, the universal background codes of the productions in the field of visual communication in the context of cultural anthropology and semiology, the principles of the universal functioning of the human mind, are analyzed in the field of design and visual communication.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to cultural anthropology. What is Social Anthropology, Types of Anthropology: physics and social anthropology-Cultural theories, Diffusionism.
2^nd Week	Freud: Totem and Taboo.
3^rd Week	Theory - method - practice.
4^th Week	C.G.Jung, Man and his symbols-Archetypes Introduction to Structural anthropology-Semiology-Cultural semiology
5^th Week	Theories C.L.Strauss, "Wild Thought", The science of the concrete, the Logic of Totemic classification, Transformation systems, Totem and caste, Part universalization and customization, Individual as species, Time re-found, History and dialectics.
6^th Week	Race History Culture.
7^th Week	Structural Anthropology, Language and Kinship relations, Social organization.
8^th Week	Midterm.
9^th Week	Anthropology in the Face of the Problems of the Modern World.
10^th Week	Myth and reality.
11^th Week	Cultural symbols-Analysis- Origin.
12^th Week	Cultural indicators-Myth-Icon-Ideology-Religion and Political Economy.
13^th Week	Anthropological codes-Signs in visual arts.
14^th Week	General evaluation.

Recommended or Required Reading

Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991
C.L.Strauss, Yapısal Antropoloji (çev.Adnan Kahiloğlu) İmge, 2012
Yaban Düşünce (çev.Tahsin Yücel) Doğan yay. 1984
Irk, Tarih, Kültür (Çev. Haldun Bayrı) Metis Yay. İstanbul, 2007
Modern dünyanın Sorunları Karşısında Antropoloji (Akın Terzi) Metis, 2011
S.Freud, Totem ve Tabu (Çev.Kamuran Şipal) Say yay. 2011, İstanbul
C.G.Jung, İnsan ve Sembolleri
Dört Arketip (çev.Zehra Yılmazer)Metis yay, 2010, İst.
Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul
Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara
Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996.
Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Presentation
Project
Report Preparation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Attendance	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	2	28
Preparation for Final exam	1	8	8
Course hours	14	2	28
Preparation for Midterm exam	1	8	8
Laboratory (including preparation)
Final exam	1	2	2
Homework	1	15	15
Project	1	30	30
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

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