Information Package
baskent.edu.tr

Program of Visual Communication Design

GİT336

CREATIVE WRITING

Course Code
GİT336
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gain skills in original content writing and creative visualization studies suitable for this content,
  2. Recognize the sources of creative thinking and ways to activate creative thinking,
  3. learn the relationship between meaning and context in design; will also comprehend the importance of keeping the balance between the variables in the construction of meaning.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe task of producing functional, effective and aesthetic visuals suitable for the content, which is the essence of visual communication design education, has become even more important today; because it is now expected that these images will be produced with a game-changing creativity. However, in order to make something creative/original by taking it out of the standards, it is necessary to know the standards very well. The aim of this course is to enable students to make their visual works more extraordinary; while doing this, from blogs to vlogs, from billboards to magazines and books, from online shopping sites to packaging designs.. It is to give information about writing techniques that can be used wherever they need to produce content that is compatible with text and visuals within a certain context. Students will prepare concept text-visual contents that are consistent with continuity in terms of idea and aesthetic qualities by following a certain theme in a field they will choose in line with their interests.
Course Contents
WEEK TOPICS
1st Week Introduction and General Information About Course Content.
2nd Week What is Creative Writing? Creative Thinking and Alternative Perspective Generation Techniques. If Idea Comes With Inspiration, Where Does Inspiration Come From?
3rd Week 5W1K for Creative Content: What, Why, How, When, Where, and Who Do I Want to Tell? Building a Story Framework.
4th Week Stimulating Emotions and Choosing Empathy Points in the Story.
5th Week Story-Visual Relationship and Construction of Holistic Meaning.
6th Week Same Story, Alternative Images: A Critical Look at the Transformation in the World of Emotion.
7th Week Presentation of Project Topics and Discussion of Draft Ideas
8th Week Writing and Visualization Exercises
9th Week Writing and Visualization Exercises
10th Week Writing and Visualization Exercises
11th Week Writing and Visualization Exercises
12th Week Project Sketches and Editing
13th Week Project Development
14th Week Project Presentations
Recommended or Required ReadingMandatory Reading List

-Büyübozumu: Yaratıcı Yazarlık: Kurmacanın Bilinen Sırları ve İhlal Edilebilir Kuralları, Murat Gülsoy, Can Yayınları.
-Fikirleri Görselleştirmek Bir Profesyonel gibi Tasarım Yapıp Sunmak, Gregor Krisztian, Literatür Yayıncılık.

Recommended Resources:

-Yaratıcı Olabilirsiniz, William Duggan, The Kitap.
-Yaratıcı Özgüven, David Kelley, Tom Kelley, Optimist Yayınları.
-Yazın Sanatı ve Yaratıcı Yazarlık, Ray Bradbury, Altıkırkbeş Yayınları.
-Yaratıcı Tasarımın Temelleri, Paul Harris, (Çev: Adnan Tepecik), Literatür Yayıncılık.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam 1 8 8
Course hours 14 2 28
Preparation for Midterm exam 1 8 8
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 16 16
Project 1 30 30
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X
K2 X X
K3 X
K4 X X
K5 X
K6 X X
K7 X
K8 X
K9 X X
K10 X
K11 X X
K12 X
K13 X
K14 X
K15 X X
K16 X
K17 X
K18 X
K19 X