Information Package
baskent.edu.tr

Program of Visual Communication Design

GİT202

DIGITAL TYPOGRAPHY

Course Code
GİT202
Semester
Fourth Term (Spring)
Theory+Practice
2 + 2
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gains knowledge about the anatomy of digital typography.
  2. Explores the visual relationships within the font.
  3. Can choose fonts that are suitable for the design and can be transferred effectively.
  4. Examines traditional and new typefaces used in computer environment.
  5. Knows visual hierarchy, legibility and justification in typography.
  6. Follows today's contemporary typeface designers and the characters they design.
  7. Can create its own special letter forms.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsGİT 201 - Typography
Course DescriptionThe aim of this course is to provide students with the skills to use typography correctly/effectively in digital media projects in technical and aesthetic terms. In this course, the use of typography in new media is researched in the light of technological developments and applications will be made.
Course Contents
WEEK TOPICS
1st Week Course briefing / introduction. + Syllabus review.
2nd Week Project 1, Stage 1: Font variant.
3rd Week Project 1, Stage 2: Using the font variant in a poster.
4th Week Project 2, Stage 1: Handwriting sketches.
5th Week Project 2, Stage 2: Transferring the handwriting to a digital format. + Editing it digitally. + Preparing a font promotion poster.
6th Week Project 2, Stage 3: Using the font derived from handwriting in a poster.
7th Week Project 3: Minimal typographic poster.
8th Week Project 3: Minimal typographic poster.
9th Week Project 3: Minimal typographic poster.
10th Week Project 4: Typographic poem.
11th Week Project 4: Typographic poem.
12th Week Project 4: Typographic poem.
13th Week Project 5: Typographic book jacket design.
14th Week Project 5: Typographic book jacket design + print submission (final).
Recommended or Required Reading+ Cari Ferraro & John Stevens - Kaligrafi ve Tipografi Elkitabı
+ Gavin Ambrose & Paul Harris - Grafik Tasarımda Tipografi
+ Gültekin Erdal - İletişim ve Tipografi
+ Emre Becer - Modern Sanat ve Yeni Tipografi
+ Gavin Ambrose & Paul Harris - Tipografinin Temelleri
+ Namık Kemal Sarıkavak - Görsel İletişim ve Grafik Tasarımda Çağdaş Tipografinin Temelleri
+ Namık Kemal Sarıkavak - Kaligrafik ve Tipografik Deneysel Tasarımlar
+ Simon Garfield - Tam Benim Tipim
+ Cari Ferraro & John Stevens - Kaligrafi ve Tipografi Elkitabı
+ Gavin Ambrose & Paul Harris - Görsel Tipografi Sözlüğü
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Problem Solving
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Project 5 75
Total(%) 75
Contribution of In-term Studies to Overall Grade(%) 75
Contribution of Final Examination to Overall Grade(%) 25
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam
Course hours 14 4 56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 5 5
Homework
Project 5 15 75
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7
K1 X
K2 X X X X X X X
K3 X
K4 X X X
K5 X X X
K6 X X X X X X
K7 X
K8 X X X X X
K9 X X
K10 X X
K11 X
K12 X X X
K13 X X X X X
K14 X X X X X X
K15 X X
K16 X X
K17 X X
K18 X
K19 X