Information Package

GİT201

TYPOGRAPHY

Course Code
GİT201
Semester
Third Term (Fall)
Theory+Practice
2 + 2
ECTS
4
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterThird Term (Fall)
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows definitions and concepts related to typography.
  2. Understands the role of typography as a design element and applies it effectively in visual communication design applications.
  3. Learns about the existence and usability of different fonts.
  4. Knows the historical development of typography related to typeface classifications.
  5. Hierarchical arrangement in design makes information structuring.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionIn this course, which is conducted with applications supported by projects and studio seminars, in order to ensure effective visual communication and to give the right message; topics such as anatomical forms of typefaces, typographic language, characteristics of typefaces, fonts or font families, font selection, selection of letter size, text arrangement and use of space will be taught. The aims of this course are to provide awareness of the power of typography in creating meaning, to discover typography as a tool for representing concepts, to encourage conceptual thinking and to discover environments that use typography.
Course Contents
WEEK TOPICS
1st Week Course introduction. + Theoretical presentation. + Introduction to Project 1 (Typographic Photography in Everyday Life).
2nd Week Review of exemplary typography applications. + Project 1 process. + Hands-on instruction on Adobe Fonts / Google Fonts and the use of the Type Tool in Adobe Illustrator.
3rd Week Project 1: Final critique and submission. + Introduction to Project 2 (Typeface?Concept Matching). + Hands-on instruction on typeface manipulation and text effects in Adobe Illustrator.
4th Week Project 2: Stage 1. + Hands-on instruction on 3D typography, gradient coloring, and various practical effects in Adobe Illustrator.
5th Week Project 2: Stage 2. + Hands-on instruction on paragraph and block text layout in Adobe Illustrator.
6th Week Project 2: Final critique and submission. + Introduction to Project 3 (Typeface Promotional Poster and Theoretical Presentation).
7th Week Project 3: Presentations, Part 1.
8th Week Atatürk Memorial Day (Section 1).
9th Week Project 3: Presentations, Part 2. Final critique and submission. + Introduction to Project 4 (3D Poster from a Letter Crop).
10th Week Project 4: Typeface selection and creation of a letter-crop composition.
11th Week Project 4: Transforming the selected letter crops into graphic designs.
12th Week Project 4: Beginning the three-dimensional model application on the printed foam board.
13th Week Project 4: Continuation of the three-dimensional model application.
14th Week Project 4: Final critique and submission. End-of-semester critique. + Final exam information.
Recommended or Required Reading+ Cari Ferraro & John Stevens - Kaligrafi ve Tipografi Elkitabı
+ Gavin Ambrose & Paul Harris - Grafik Tasarımda Tipografi
+ Gültekin Erdal - İletişim ve Tipografi
+ Emre Becer - Modern Sanat ve Yeni Tipografi
+ Gavin Ambrose & Paul Harris - Tipografinin Temelleri
+ Namık Kemal Sarıkavak - Görsel İletişim ve Grafik Tasarımda Çağdaş Tipografinin Temelleri
+ Namık Kemal Sarıkavak - Kaligrafik ve Tipografik Deneysel Tasarımlar
+ Simon Garfield - Tam Benim Tipim
+ Cari Ferraro & John Stevens - Kaligrafi ve Tipografi Elkitabı
+ Gavin Ambrose & Paul Harris - Görsel Tipografi Sözlüğü
Planned Learning Activities and Teaching Methods
  • Lecture
  • Education-Practice
  • Project
  • Presentation
  • Discussion
  • Problem / Problem Solving
  • Report Preparation
  • Questions/Answers
  • Case Study
  • Problem Solving
Assessment Methods and Criteria
Quantity Percentage (%)
Project 4 90
Total(%) 90
Contribution of In-term Studies to Overall Grade(%) 90
Contribution of Final Examination to Overall Grade(%) 10
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 12 3 36
Preparation for Final exam 1 8 8
Course hours 14 4 56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 4 4
Homework
Project 4 4 16
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No
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