| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 6 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Knows the concepts of marketing and service marketing.
- Knows marketing methods in service businesses.
- Explain consumer behavior in the service sector
- Expresses growth and competition strategies.
- Knows and expresses the elements of the marketing mix of services.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | No |
|---|
| Course Description | In the field of service marketing, managing service quality is important. In this context, it is aimed to provide our students with sufficient achievements in service marketing by explaining the basic concepts of service marketing. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Marketing and Service Marketing |
|
2nd Week |
Marketing Management in Service Businesses |
|
3rd Week |
Consumer Behavior |
|
4th Week |
Consumer Behavior |
|
5th Week |
Defining Target Markets |
|
6th Week |
Growth and Competitive Strategies |
|
7th Week |
Growth and Competitive Strategies |
|
8th Week |
Midterm Exam |
|
9th Week |
Service as a Product |
|
10th Week |
Pricing of Services |
|
11th Week |
Pricing of Services |
|
12th Week |
Distribution Decisions |
|
13th Week |
Promotion |
|
14th Week |
Evaluation |
|
| Recommended or Required Reading | A. Hamdi İSLAMOĞLU ve Kenan AYDIN, Hizmet Pazarlaması, ISBN: 978-605-333-644-0
Remzi ALTUNIŞIK, Hizmet Pazarlaması ve Stratejileri, ISBN 978-605-333-463-7 |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
5 |
70 |
| Preparation for Final exam |
14 |
3 |
42 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
7 |
3 |
21 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 177 |
| Total Work Load / 30 (h) | 5.9 |
| ECTS Credit of the Course | 6 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
