INTERNATIONAL MARKETING

KKSD102

Course Code: KKSD102
Semester: -
Theory+Practice: 3 + 0
ECTS: 6

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

A knowledge of the planning of international marketing activities
A knowledge of the targeting market strategies of companies for entering the international markets
A knowledge of the positioning strategies for target market of companies to entering the international markets
A knowledge of the methods for entering global markets
A knowledge of the products and brands decisions of firms in international markets
A knowledge of the pricing strategies of firms in international markets
A knowledge of the promotional strategies of firms in international markets
A knowledge of the distribution and logistics activities of firms in international markets

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Examination of international marketing with case studies.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to International Marketing
2^nd Week	International Marketing: Concepts and Content- 1
3^rd Week	International Marketing: Concepts and Content- 2
4^th Week	International Marketing Environment
5^th Week	International Marketing Researches
6^th Week	International Market Entry Strategies- 1
7^th Week	International Market Entry Strategies- 2
8^th Week	Midterm Exam
9^th Week	Product in International Markets
10^th Week	Pricing in International Marketing
11^th Week	Distribution in International Markets
12^th Week	Promotion in International Marketing- 1
13^th Week	Promotion in International Marketing- 2
14^th Week	Overview

Recommended or Required Reading

Prof. Dr. Şafak Aksoy, Doç. Dr. Gülfidan Barış (2013) ?Uluslararası Pazarlama? Ankara: Anadolu University
Cem Kozlu-Hüseyin Karaca (2019) ?Uluslararası Pazarlama? İstanbul: İş Bankası Yayınları
Prof. Dr. Cemal Yükselen (2017) ?Pazarlama-İlkeler,Yönetim,Örnek Olaylar ? Ankara: Detay
Prof. Dr. Mehmet Karafakioğlu (2010) "Uluslararası Pazarlama Yönetimi" İstanbul: Beta

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	5	70
Preparation for Final exam	14	4	56
Course hours	14	3	42
Preparation for Midterm exam	7	1	7
Laboratory (including preparation)
Final exam	1	1	1
Homework
Total Work Load			177
Total Work Load / 30 (h)			5.9
ECTS Credit of the Course			6

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5	LO6	LO7	LO8
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14