NARRATIVE IN MEDIA AND TOURISM

RTS620

Course Code: RTS620
Semester: -
Theory+Practice: 3 + 0
ECTS: 15

Course Type

Elective Course

Course Level

Doctorate Of Science

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Determine the role of media and tourism in capitalist market
Learn the product definition in intersection of media and tourism
Learn the narrative about in the intersection of media and tourism

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

In this course, ?media and narrative? are regarded as complementaries of each other and as two sectors that create economical value. The course draws attention to the effects of narration or storytelling in economic affairs, moving from "commodity" definitions within international marketing norms. The reflections of these effects on "rational and irrational" consumption decisions are discussed through selected examples.

Course Contents

WEEK	TOPICS
1^st Week	Introduction of the course
2^nd Week	The Characteristics of national and internations media
3^rd Week	The sectoral qualities of tourism
4^th Week	Evaluation of media and tourism as products
5^th Week	Media and Tourism: ve Turizm : Complementary Qualities
6^th Week	Media and Tourism : Evaluations within Marketing Discipline
7^th Week	Midterm
8^th Week	Narrative Types in Media and Product
9^th Week	Narrative Types in Media and Product
10^th Week	Narrative Types in Media and Product
11^th Week	Narrative Types in Tourism and Product
12^th Week	Narrative Types in Tourism and Product
13^th Week	Narrative Types in Tourism and Product
14^th Week	Evaluation

Recommended or Required Reading

? A. B. Albarran , S. M .Chan ? Olmsted, M. O. Wirth ; ? Hendbook of Media Management And Economics?, Routledge, 2006.
? C. Hoskins, S. Mc. Fadyen, A. Finn ; ?Media Economics?, Sage, 2004.
? P. Kotler; K.L. Keller , ? A framework for marketing, management?, Pearson, 2012.
? M. J. Browaeys,R. Price ; ? Understanding Cross ? cultural Management?, Prentice Hall, 2008.
? J. C. Holloway, C. Robinson ; ? Marketing for Tourism?, Longman, 1995.
? J.Thompson; (Çeviren ; S. Öztürk) ; ?Medya ve Modernite?

Planned Learning Activities and Teaching Methods

Lecture
Questions/Answers
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	25
Oral Exam	1	30
Attendance	1	15
Total(%)		70
Contribution of In-term Studies to Overall Grade(%)		70
Contribution of Final Examination to Overall Grade(%)		30
Total(%)		100

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X
K2		X
K3		X	X