VISUAL ETHNOGRAPHY: IMAGE, MEDIA AND REPRESENTATION

RTS617

Course Code: RTS617
Semester: -
Theory+Practice: 3 + 0
ECTS: 15

Course Type

Elective Course

Course Level

Doctorate Of Science

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Şebnem Pala Güzel

Learning Outcomes

At the end of this course, the students;

learn to develop an understanding of the various concepts and methods used to visually analyze and interpret a text.
can produce a visual argument and knows how to present it.
can conduct a visual research on different kinds of visual forms of communication such as; photography, visual arts, advertisement and different kinds of popular culture artifacts.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

No.

Course Description

This course focuses on the contribution of cultural studies to media studies, the way the basic concepts and methods of ethnography are adapted to visual research and media studies and the basic discussions of visual ethnography field in the context of critical communication theories. This course which discusses the way visual media can be used in the context of ethnographic method, also evaluates the potential of photography, video and hypertext as a critical mean. The course discusses the recent examples from the fields of media ethnography, ethnographic film, auto-ethnography, digital ethnography, sensory ethnography. At the end of the course the students are required to produce a qualitative field research that they have designed in the context of critical research or visual projects (such as a photograph or a video).

Course Contents

WEEK	TOPICS
1^st Week	Course introduction
2^nd Week	Defining the field / What is visual culture? / What is visual methods?
3^rd Week	Early visualities
4^th Week	Changing technologies altering methophors
5^th Week	Ontology of the Image
6^th Week	Ontology of the digital image
7^th Week	Designing a visual communication research I: Content analysis
8^th Week	Mid-term exam
9^th Week	Designing a visual communication research I: Iconography
10^th Week	Designing a visual communication research III: Visual etnography
11^th Week	Designing a visual communication research IV: Archive
12^th Week	Everyday Life / The Reseracher as autopbiographer
13^th Week	Research Strategy: planning and practicing visual methods
14^th Week	Discussion of the research design: Presentation of the visual methods

Recommended or Required Reading

Baron, Jaimie (2014) The Archive Effect: Found Footage and the Audiovisual Experience of History. Roudledge
Brundage, Anthony (2013) Going to the Sources: A Guide to Historical Research and Writing
Bal, Mieke (2005) "The Commitment to Look." Journal of Visual Culture. 4.2: 145-162
Crary, Jonathan. (2001) Techniques of the Observer: On Vision and Modernity in the Nineteenth Century. Cambridge: MITP.
Danacıoğlu, Esra. (2001). Geçmis'in İzleri: Yanıbaşımızdaki Tarih için bir Kılavuz. İstanbul: Tarih Vakfı Yurt Yayınları.
Gunther Kress, (2006) Reading Images: The Grammar of Visual Design. Routledge
Jay, Martin. (2002) "That Visual Turn: The Advent of Visual Culture." Journal of Visual Culture 1.1. 87-92.
MacDougall (2005) The Corporeal Image: Film, Ethnography, and the Senses, Princeton University Press .
Mitchell, Claudia (2011) Doing Visual Research, SAGE Publications
Leeuwen, Theo Van; Jewitt, Carey (eds) (2001) The Handbook of Visual Analysis SAGE Publications
Mitchell, W. J.T. (2005) "There are no Visual Media." Journal of Visual Culture 4 (2005): 257
Mitchell W.J.T. "Showing Seeing: a Critique of Visual Culture". Journal of Visual Culture 1.2 (2002): 165-181.
Pink, Sarah (2013) Doing Visual Ethnography, SAGE Publications
Pink, Sarah (2001) Doing Visual Ethnography: Images, Media and Representation in Research
Rogoff, Irgit. "Studying Visual Culture." The Visual Culture Reader. Ed. Nicholas Mirzoeff. Routledge, 1998. 14-26.
Rose, Gillian (2011) Visual Methodologies: An Introduction to Researching with Visual Materials, SAGE Publications
Schwarts, Dona. (1989) Visual ethnography: Using photography in qualitative research Qualitative Sociology, 12:2, 119-154
Tinkler, Penny (2013) Using Photographs in Social and Historical Research, SAGE Publications.

Planned Learning Activities and Teaching Methods

Problem Solving
Questions/Answers
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	20
Assignment	1	15
Total(%)		35
Contribution of In-term Studies to Overall Grade(%)		35
Contribution of Final Examination to Overall Grade(%)		65
Total(%)		100

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1		X	X
K2	X
K3		X