REPUTATION MANAGEMENT

RTS610

Course Code: RTS610
Semester: -
Theory+Practice: 3 + 0
ECTS: 15

Course Type

Elective Course

Course Level

Doctorate Of Science

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Fatma Senem Güngör

Learning Outcomes

At the end of this course, the students;

Analyze the impact that reputation has on achieving organizational objectives.
ain a broad understanding of how reputation management fits with major disciplines of corporate & organizational communication.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

No.

Course Description

The students who take this course will learn that the reputation is gained by the appreciation of the inner and outer stakeholders and although the construction of reputation is a long process, it can be eroded in a short time if it not managed well. Along that the students who take the course will discuss the fields such as media communication, inner communication, public relations, marketing communication in the context of reputation management.

Course Contents

WEEK	TOPICS
1^st Week	The historical context of reputation management
2^nd Week	The emergence of reputation management as a field of study.
3^rd Week	Core public relations communications and organizational theories applicable to reputation management
4^th Week	An integrated working model of reputation management.
5^th Week	Issues concerned with corporate images and reputations
6^th Week	Crisis management and reputation management
7^th Week	Corporate social responsibility and reputation management
8^th Week	Social media and reputation management
9^th Week	Non-governmental companies and reputation management
10^th Week	Establishing a dialogue with stakeholders and enforcing a shared identity
11^th Week	İmplementing an integrated communication
12^th Week	the drivers of transparency: pressures of market, social, legal and political
13^th Week	The communication campaign
14^th Week	The reputation campaign

Recommended or Required Reading

Baker, L W 1993, Credibility factor: putting ethics to work in public relations, Business One Irwin, Homewood, Illinois.
Cutlip, S M, Center, A H & Broom, G M 2000, Effective public relations, 8th edn, Prentice-Hall, Englewood Cliffs, NJ.
Dowling, G 1994, Corporate reputations: strategies for developing the corporate brand, Longman Cheshire, Melbourne.
Fombrun, C J 1996, Reputation: realizing value from the corporate image, Harvard Business School Press, Boston, Mass.
Haywood, R 1994, Managing your reputation, McGraw-Hill Book Co, London & New York.
Kruckeberg, D & Starck, K 1988, Public relations and community: a reconstructed theory, Greenwood Publishing Group, New York.
Macnamara, J R 2000, Jim Macnamara's public relations handbook, Prentice Hall, New York & Sydney.
Newsom, D 2000, This is PR: the realities of public relations, 7th edn, Wadsworth, California.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	15
Assignment	1	15
Total(%)		30
Contribution of In-term Studies to Overall Grade(%)		30
Contribution of Final Examination to Overall Grade(%)		70
Total(%)		100

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2
K1	X	X
K2	X
K3		X