| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Comprehend the importance of E-commerce.
- Know the types of E-commerce.
- Comprehend the relationship between marketing and E-commerce.
- Know the fundamental concepts about E-commerce.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Electronic commerce describes the manner in which transactions take place over networks, mostly the internet. It refers to the strategic use of networks and computers to support the transaction of goods and services between customers and suppliers. Therefore, topics such as marketing and advertising in e-commerce, retailing in e-commerce, ethics in e-commerce etc. will be covered. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
Introduction to E-Commerce |
|
3rd Week |
E-Commerce: Mechanisms, Infrastructure and Tools. |
|
4th Week |
Practice I. |
|
5th Week |
Retailing in E-Commerce: Products and Services. |
|
6th Week |
B2B E-Commerce. |
|
7th Week |
Practice II. |
|
8th Week |
Midterm. |
|
9th Week |
Innovative E-Commerce Systems. |
|
10th Week |
Mobile E-Commerce. |
|
11th Week |
Practice III. |
|
12th Week |
Social E-Commerce. |
|
13th Week |
Advertising in Marketing and E-Commerce. |
|
14th Week |
Practice IV. |
|
15th Week |
General Repeat |
|
| Recommended or Required Reading | Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce 2012 A Managerial and Social Networks Perspective, Pearson Education, Seventh Edition, 2012.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Problem Solving
- Experiment
- Practice
- Other
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
10 |
| Practice |
1 |
15 |
| Attendance |
1 |
5 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1.5 |
1.5 |
| Preparation for Quiz |
4 |
1 |
4 |
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
14 |
4 |
56 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
3 |
10 |
30 |
| Quiz |
4 |
0.5 |
2 |
| Total Work Load | 145.5 |
| Total Work Load / 30 (h) | 4.85 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | - |
|---|
| Work Placement(s) | No |
|---|
