Information Package

Master's of Social Psychology with Thesis

PSS532

BIG DATA ANALYTICS

Course Code
PSS532
Semester
-
Theory+Practice
2 + 2
ECTS
9
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS9
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Learn the methods and techniques of big data analytics.
  2. Learn the skills to apply big data analytics methods and techniques on psychological data.
  3. Evaluate ethical and privacy issues in analyzing psychological data.
  4. Conduct independent research using big data analysis tools for psychological research.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course aims to examine the use of big data analytics methods in various areas of social psychology. It will teach how big data sources can be analyzed to understand the behavior of individuals, groups and societies in the context of social psychology. The course aims to teach students the theoretical foundations of big data analytics with practical applications on social media data, psychological test results, observations and other types of social psychological data. It also aims to develop students' analytical thinking, problem solving and research skills by using big data analytics in research and applications in the field of social psychology.
Course Contents
WEEK TOPICS
1st Week Introduction and Basic Concepts
2nd Week Characteristics and Sources of Social Psychological Data
3rd Week Basic Statistical Methods and Psychological Data Analysis
4th Week Data Cleaning and Preprocessing
5th Week Data Visualization and Presentation of Social Psychological Data
6th Week Machine Learning Fundamentals
7th Week Deep Learning and Social Psychological Applications
8th Week Data Analytics on Social Interactions and Group Dynamics
9th Week Analyzing Social Media and Online Behavior
10th Week Modeling Psycho-social Behavior
11th Week Using Big Data in Social Psychology Research
12th Week Big Data Analytics in Social Psychological Testing
13th Week Ethical and Privacy Issues
14th Week Final Presentations
15th Week General Evaluation
Recommended or Required ReadingWoo, S. E. E., Tay, L. E., & Proctor, R. W. (2020). Big data in psychological research. American Psychological Association.
Bahga, A., & Madisetti, V. (2016). Big data science & analytics: A hands-on approach.
Planned Learning Activities and Teaching Methods
  • Discussion
  • Lecture
  • Questions/Answers
  • Other
Assessment Methods and Criteria
Quantity Percentage (%)
Project 1 60
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 15 10 150
Preparation for Final exam 1 25 25
Course hours 15 3 45
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 3 3
Homework
Project 1 50 50
Total Work Load273
Total Work Load / 30 (h)9.1
ECTS Credit of the Course9
Language of InstructionTurkish
Work Placement(s)No
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