Information Package
baskent.edu.tr

Program of Radio and Television Programming

RDTV268

ADVERTISING PHOTOGRAPHY

Course Code
RDTV268
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Understands the historical development of promotional photography and the ethical principles that must be followed while performing this profession.
  2. Masters design principles and develops aesthetic perception.
  3. Prepares for a career in professional advertising photography.
  4. Develops the ability to produce visuals in line with the subject and purpose.
  5. Understands the importance of teamwork.
  6. Creative perspective develops.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionTo enable the student to produce photographs with strong photographic expression in the promotion area by being informed about the design elements and principles. To develop the creativity of students in the photographs taken for the promotion of products, places and other subjects.
Course Contents
WEEK TOPICS
1st Week Course description. Explaining the content and purpose of the course, the way the course is run and the presentation of the materials.
2nd Week The use of light in the studio.
3rd Week Developing creativity in editing photos
4th Week Product photography: matte surfaces
5th Week Product photography: glossy surfaces
6th Week Product photography: creating a composition
7th Week Post-shooting and archiving
8th Week MIDTERM
9th Week The evolution of fashion photography
10th Week Portrait photography in the studio
11th Week Fashion photo shoot in the studio
12th Week Outdoor fashion photo shoot
13th Week Venue photos
14th Week Architectural photo shoot
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Assignment 1 60
Total(%) 80
Contribution of In-term Studies to Overall Grade(%) 80
Contribution of Final Examination to Overall Grade(%) 20
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 25 25
Course hours 14 3 42
Preparation for Midterm exam 1 20 20
Laboratory (including preparation)
Final exam 1 1 1
Homework 2 10 20
Total Work Load151
Total Work Load / 30 (h)5.03
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1
K2 X
K3 X X X
K4 X X
K5
K6
K7
K8 X X
K9
K10
K11 X X X
K12
K13
K14 X X X X X X