Information Package
baskent.edu.tr

Program of Radio and Television Programming

RDTV258

MEDIA ECONOMICS

Course Code
RDTV258
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Applies the concepts of economy to the media economy.
  2. Comprehends media markets.
  3. Explain the characteristics of media products.
  4. Analyze different media industries.
  5. Know how market structure effects the activities of media companies.
  6. Explain the global media in the economic context.
  7. Evaluate the employment conditions of media industries.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe course aims to define the basic economic concepts related to the media sector, to review the decision-making actors such as producers, consumers, advertisers and the state, to understand the structure of the market, monopolization processes, employment structure, the quality of the workforce, working conditions, and the effects of socioeconomic changes on the media structure.
Course Contents
WEEK TOPICS
1st Week In addition to information about the content, process and assessment tools of the course, understanding media economics
2nd Week Why media economics? Classical political economy, Marxist political economy and Neo-classical economic approaches
3rd Week Media economics as an economic field, its scope and development
4th Week Basic concepts in economics
5th Week Characteristics of media products and production processes in media, costs
6th Week Market structure in media, monopolization.
7th Week Print media industry (books, magazines and newspapers)
8th Week Midterm exam
9th Week Audio-visual media industry (radio, tv, music and film).
10th Week Media industry and globalization
11th Week Production, consumption, distribution and internet industry in new communication technologies
12th Week Advertising industry
13th Week Employment in media
14th Week Media industry in Turkey
Recommended or Required ReadingAlbarran, A. B. (2002) Media Economics: Understanding Markets, Industries and Concepts, Iowa: Iowa State Press
Adaklı, G.(2006)Türkiye?de Medya Endüstrisi, Ankara:Ütopya Yayınları
Desmoulins,N.T.(1993) Medya Ekonomisi (çev.G.Üstün). Ankara:İletişim
Başaran, F. Ve Geray,H.(2005) (der)İletişim Ağlarının Ekonomisi
Söylemez,A.(1997) Medya Ekonomisi ve Türkiye Örneği, Haberal Eğitim Vakfı
Kaya, R. (2009) İktidar Yumağı: Medya-Sermaye-Devlet, Ankara: İmge
Planned Learning Activities and Teaching Methods
  • Lecture
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 35 35
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 31 31
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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